Narrow Results

The paper seeks the policies and strategies that Greek libraries apply in order to discover, communicate and attract potential users. Theoretically, every non-user is a potential user of a library and it is common sense that most of the people avoid visiting libraries. Being so, libraries undertake the responsibility to appeal to their clients. The paper:

Seeks the communicative methods that libraries apply in order to increase the users,

Examines the strategy for appealing new users or new group of people,

Seeks the state of the art of Greek libraries, their communication policy,

Describes the marketing research on the above theme, and

Proposes best practices.

The paper seeks the attitudes of the Greek public libraries about the case of brand name and if they undertake the responsibility and their efforts to obtain one.

Generally speaking, the paper insists that is a matter of libraries to engage people to the library and persuade them that they need it. But that is a communication matter, a matter beyond marketing. Also, the paper examines if libraries measure their users' response to their efforts to promote their services and events. Relevant to that is whether libraries have a promotion program and also a communication strategy based on the statistical data which (or not) they collect (or not) from their users and non-users. Research and study of users' attitudes is one more of the paper questions which are considered important in libraries' decision making processes and in finding optimized solutions.

Finally, some best practices and lessons learned, proper for Greek reality will be proposed.