CRUISE TOURISM

Cruising for leisure purposes, whether on the ocean, along coasts or rivers, has demonstrated consistent growth as a tourism activity. Cruising can be divided into a number of sub-markets, within which most supply is oligopolistic in nature, and concentration is increasing. Cruise lines pursue various strategies, but it is shown that pricing is not the most significant, as demand, cruise products and prices are amorphous. Unlike fixed-location tourism, cruising is a footloose product, where factor inputs may be sourced globally and cruise lines may have little connection with port destinations served on itineraries. Operationally, economies of scale, capacity and revenue management are important tools for operators, as vessel sizes increase and operational management and marketing become more sophisticated. The impacts on local and national economies are in many ways analogous to those of tourism in general.