Exploring the Impact Mechanism of Digital Transformation in Chinese Pharmaceutical Firms: The Mediating Role of Digital Innovation

The swift advancement of digital technology has rendered the digital transformation of firms a crucial element propelling innovation and growth within the pharmaceutical industry. This study seeks to explore the influence of digital technology, digital strategy, digital leadership, and digital innovation on the digital transformation of Chinese pharmaceutical firms, along with a detailed analysis of digital innovation’s role in this process. The study background demonstrates that digital transformation substantially influences the operational efficiency and market competitiveness of pharmaceutical firms. This study proposes the following research questions: How do digital technology, digital strategy, and digital leadership affect the digital transformation of Chinese pharmaceutical firms? What role does digital innovation play in this process? Quantitative methods are employed to perform statistical analysis on the gathered data by developing structural equation models to validate research hypotheses. Research indicates that digital technology, digital strategy, and digital leadership significantly enhance the digital transformation of pharmaceutical firms, with digital innovation serving a mediating role. This study indicates that digital innovation is a crucial catalyst for the digital transformation of Chinese pharmaceutical firms. Firms must prioritize the use of digital technology, the development of digital strategies, and the enhancement of digital leadership to facilitate digital transformation. This study holds both theoretical and practical significance for advancing the digital transformation of Chinese pharmaceutical firms.