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ADVERTISING, CONSENSUS, AND AGING IN MULTILAYER SZNAJD MODEL

CHRISTIAN SCHULZE

Institute for Theoretical Physics, Cologne University, D-50923 Köln, Euroland

https://doi.org/10.1142/S0129183104006030Cited by:19 (Source: Crossref)

Abstract

In the Sznajd consensus model on the square lattice, two people who agree in their opinions convince their neighbors of this opinion. We generalize it to many layers representing many age levels, and check if a consensus among all layers is possible. Advertising sometimes, but not always, produces a consensus on the advertised opinion.

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