Endowing the Standard Model with a new r-symmetry

In the Standard Model, there is the single Higgs field, ϕ, which gives rise to constituent quark and lepton masses. The Yukawa coupling is a highly complex set of 3 × 3 matrices, resulting in many textures of quark and lepton masses.

In this talk, we propose to transfer the complexity of the Yukawa coupling matrices to a family of Higgs fields, so that the Yukawa coupling itself becomes a simple interaction.

In the context of an Enriched Standard Model, we introduce a new r-symmetry in the extended SU(2)_L × U(1)_Y × U(1)_R model and show how a particularly simple scenario results in a near degeneracy of masses in the 126 GeV region, with a hierarchy of heavier masses suggested by the quark and lepton texture mass matrices.