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RESOURCE CRITICALITY ASSESSMENT IN FUTURE ICT SCENARIOS

http://www.tbrc.fi Technology Business Research Center, Lappeenranta University of Technology, P. O. Box 20, Lappeenranta, FI-53851, Finland

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JUKKA HALLIKAS

http://www.lut.fi School of Business, Lappeenranta University of Technology, P. O. Box 20, Lappeenranta, FI-53851, Finland

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https://doi.org/10.1142/S0219877012500216Cited by:0 (Source: Crossref)

Abstract

A changing industry structure in the media and ICT industries requires not only new collaborative organizational forms but also new resources and capabilities to manage the new business. The objective of this paper is to create and test a framework for assessing the robustness of the firm's business model enabled by its resources in future scenarios. We have used a media delivery service as a case service platform. The framework includes building industry scenarios, defining the market environments in the different scenarios, business concept and resource mapping and connecting the business concepts and resources to the scenarios.

Keywords:

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