Chapter 7: Assessing Environmental Skincare Products: A Proposed Framework Using SWARA, ARAS, and COPRAS Methods

Skincare is one of the most important issues in the process of adapting to the changing and developing society of today’s women and men. In addition to being an area where women show more interest, a certain segment of men, if not most, care about skincare as well. In this chapter, while examining the products of some brands used for skincare, the authors has tried to find the most harmless of them. Step-wise Weight Assessment Ratio Analysis (SWARA), Additive Ratio Assessment (ARAS), and Complex Proportional Assessment (COPRAS) were used to select the most harmless skincare product. While SWARA was used to find the criteria weights, ARAS and COPRAS rules were applied to determine such a product, and the two methods were compared. Through the combination of these methods, skincare products of various brands were evaluated and determined to be the most harmless one. Pairwise combination of the three quantitative methods is a unique approach developed for the purpose of this study and it offers an objective assessment of various decision alternatives.