Analysis of the Internal Tension of the Platform Economy Based on the Evolution of Digital Platform Role

Digital platform is an important infrastructure on which the development of the platform economy depends. The identity evolution of the platform has gone through three processes: the “perfect store”, the platform business model, and the platform ecosystem. This evolution process shows that technology logic and capital logic are constantly infiltrating into the underlying logic of the platform economy, which is fundamentally not conducive to the healthy development of the platform economy. Therefore, the healthy development of the platform economy must start from the perspective of data governance and algorithm governance. Data governance requires a clear definition of the rights and responsibilities of data participants in the value production process. Algorithm governance requires reconfirmation of the inherent principles and values of algorithm design.