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Chapter 5: Metro Kang Jian: Marketing Strategies in a Competitive Health Supplements Industry
https://doi.org/10.1142/9789813233140_0005Cited by:0 (Source: Crossref)
Abstract:
The following sections are included:
Introduction
Taiwan: An Overview
Taiwanese Health Supplement Market
Medicinal Mushrooms: Lingzhi and Niuzhangzhi
Metro Kang Jian: Company Overview
Metro Kang Jian Product Line
Marketing Strategy: Taiwan
Exploring New Markets
The Future
References
