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This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes–growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.
Sample Chapter(s)Foreword
Chapter 1: Key Trends and Drivers in Asian Agribusiness
Contents:
- Key Trends and Drivers in Asian Agribusiness (Lin Fu, Ralph D Christy, and Joselito Cruz Bernardo)
- Soyuz Foods International: Small Fruit, Big Dreams (Lin Fu, Katherine Lyon, Ran Kim, Sen Cathy Chan, Chris Wien, and Ralph D Christy)
- CEO Agrifood Limited: Growing Through Value-Addition (Faraz Haqqi, Dora Heng, Lindsey Joseph, Kittikun Songsomboon, Ralph D Christy, Kulapa Kudilok, and Ravissa Suchato)
- Maharashtra Hybrid Seeds Company: Evolution of an Agribusiness Success Story (Benjamin R Zehr)
- Metro Kang Jian: Marketing Strategies in a Competitive Health Supplements Industry (Lin Fu, Parth Detroja, Saebyul Kim, Di Wang, and Hanqing Yang)
- Kirirom Food Production: Cambodia's Flagship Dried Fruit Company (Martha Anderson, Juliana Batista, Amruta Byatnal, Elif Senvardarli, and Margaret van Wassenaer)
- CDIP: Introducing Crocodile Oil to ASEAN+3 (Amanda Peçanha Hickey, Charley Du, Xue Jiang, Gabriel Polsky, Maritza Rodriguez, Kulapa Kuldilok, and Ravissa Suchato)
- RiverPRO's Environmentally-Friendly Paper: Growing Through Sustainability (Pimbucha Rusmevichientong, Rosamy Albornoz, Susan Chen, Jinwen Lin, Kulapa Kudilok, and Ravissa Suchato)
- Zenxin: Organic Produce Trailblazer in Malaysia (Lin Fu, Sarah Byrne, Wangyue Guo, Quinn Kolar, Sonia Sadaf, Chris Wien, Jinwen Zheng, and Kit Chan)
- A Primer on Enterprise Upgrading (Aimée Hampel-Milagrosa)
- Malagos Farmhouse Cheese: Crafting Cheese at 38°C (Aimée Hampel-Milagrosa and Karen Dall)
- Lingzhi Mushroom Company: Not Your Typical Mushroom Management (Aimée Hampel-Milagrosa, Pham Van Hong, Karen Dall, and Michael Bruentrup)
- Mathesis Food Products Company: Bringing Back the Millet (Aimée Hampel-Milagrosa, Karen Dall, Mukesh Gulati, Sangeeta Agasty, and Sangeeta Suresh)
Readership: This book is meant for students at both graduate and undergraduate levels, as well as policymakers and business owners.
