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Providing rare insight into the topic of Japanese management, this book looks at how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring process. With 12 case studies, this book investigates crisis management, strategy development, merger and globalization in a structured and descriptive manner. It aims to support students and decision-makers to learn more about strategic Japanese management and effective decision-making.
Sample Chapter(s)
Case Studies in this Book
Case Study 1. Gets You Going: Lipovitan Needs An Energy Booster in the Japanese and Global Market
Contents:
- Strategy:
- Gets You Going: Lipovitan Needs An Energy Booster in the Japanese and Global Market
- Suntory: Bringing Japanese Whiskey to the World
- Asahi Beverages Facing the Challenges of Globalization
- Mergers:
- Square ENIX
- Merging EMI Music and Universal: Changing the Japanese Music Industry
- Market Entry:
- Daimler Entering New Markets
- Mercari Going Global
- NonProfit Organizations:
- Second Harvest Japan: How an American Founded Japan's First Food Bank
- Dealing with Crisis:
- Mitsubishi Heavy Industries Entering New Business Fields
- Avex: Number One on the Japanese Music Industry
- Business Development:
- East Japan Railway Company (JR East)
- Old Meets New: DeNA and the New Keiretsu
Readership: This book is intended for students and professionals interested in finding out more about Japanese management.
