People like to have their own business, but few succeed. In this book, we show you what the process and procedures are to start-up your own business. Around 100 real cases featuring SMEs in Asia are introduced to show how businesses are run in the real world. From these practice cases, we can find rules to make a business sustainable.
After reading this book, you will be able to find out what your advantages and disadvantages are, especially if you are keen to start a business in Asia. This book might even help you decide whether it is time for you to start-up your own business or not.
Sample Chapter(s)
Foreword
How to Use This Book
Chapter 1: Product and Service Innovation
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Contents:
- Operations Management:
- Product and Service Innovation
- Mechanism to Ensure Service and Product Quality
- Purchasing
- Interaction with Suppliers
- Marketing Management:
- Market Segmentation
- Value Proposition
- Site Selection
- Market Entry Barriers and the Relationship with Competitors
- Interaction with Customers
- Human Resource Management:
- How to Determine the Number of People in an Entrepreneurial Team
- Talent Demand
- Task Assignment and Job Arrangement
- Staff Training and Expert Consulting
- Entrepreneurial Team Members and Their Past Experience
- Interpersonal Network of the Entrepreneurial Teams
- Financial Management:
- Income and Cost
- Venture Financing
- Hot Topics:
- Intrapreneurship
- Internet Business
- Business Plan
Readership: This textbook is suitable for both students and professionals, as well as the general public.
"There is definitely no shortage of entrepreneurship books. To find one that is comprehensive enough, in both breadth and depth and yet at the same time, written in a clear and easy way for readers to judiciously absorb the very rich lessons, is quite rare. Making it even more unique, is to find one that also provides detailed guidance of how to use the book, that is firmly supported by a conceptual framework on 'Reading Order for Entrepreneurship.'"
from the Foreword by Dr Hooi Den Huan
Vice-President, Asian Council for Small Business
Supervisor, Executive Board, Asia Marketing Federation
Associate Professor, Nanyang Technological University, Singapore
"... well-written and resourceful book, which is a great contribution to knowledge. Readers will find much to stimulate their thinking and learning. This book is unique in that it links theory and practice."
from the Foreword by Dr Joanna Paliszkiewicz
Professor, Warsaw University of Life Sciences – SGGW
"This book works very well both for professionals and students as a good source of the key factors of start-up business. I do hope that this will find its way to many hands in the start-up world."
from the Foreword by Pekka Kess, (Dr. Sc., Dr. Eng.)
Professor, University of Oulun yliopisto
Industrial Engineering and Management, Siikalatva, Finland
Professor Lee Tzong-Ru is currently a Full Professor in the Marketing Department of National Chung Hsing University, Taiwan, ROC. He obtained his PhD from the Texas A&M University, Texas, US. He obtained his Bachelor's and Master's degrees from National Chiao Tung University, Taiwan, ROC in 1987 and 1989 respectively.
He was formerly Chief of Media Relations Division and Chairman of the Department of Marketing in National Chung Hsing University, Taiwan, ROC. He was also former Chairman of Institute of Electronic Commerce and former Chairman of Center for Electronic Commerce and Knowledge Economics Research in National Chung Hsing University, Taiwan, ROC.
In 2006, he was a Fulbright Visiting Professor in the US. He is a joint author of four books and currently serves on the editorial board of various journals including International Journal of Electronic Customer Relationship Management, International Journal of Logistics Economics and Globalisation, International Journal of Green Computing, European Business Review, International Journal of Intercultural Information Management, and International Information Management Association.
