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THE BUSINESS AND INFORMATION TECHNOLOGIES PROJECT: THE NEW ZEALAND PERSPECTIVE
https://doi.org/10.1142/9789814390880_0003Cited by:0 (Source: Crossref)
Abstract:
The following sections are included:
Summary
Background
The New Zealand Survey: Characteristics of Participating Organizations
Results
Technology adoption, infrastructure and budget trends
Internal organization
Customer touchpoints
Customer view integration and customer segmentation
CRM function automation
Trading partners relationships and purchasing mechanisms
Business results
Globalization
Selected detailed information
Current and planned deployment of technologies
Impact of technology adoption on internal structure
Customer segmentation
Strategic areas that have shown improvement
Conclusions
About the Authors
