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Recently, conceptually new physics beyond the Standard Model has been proposed by Georgi, where a new physics sector becomes conformal and provides "unparticle" which couples to the Standard Model sector through higher dimensional operators in low energy effective theory. Among several possibilities, we focus on operators involving the unparticle and Higgs boson. Once the Higgs develops the vacuum expectation value (VEV), the conformal symmetry is broken and as a result, the mixing between the unparticle and the Higgs boson emerges. In the former part of this paper, we consider a natural realization of bosonic seesaw in the context of unparticle physics. In this framework, the negative mass squared or the electroweak symmetry breaking vacuum is achieved as a result of mass matrix diagonalization. So, the bosonic seesaw mechanism for the electroweak symmetry breaking can naturally be understood in the framework of unparticle physics. In the latter part of this paper, we consider the unparticle as a hidden sector of supersymmetry breaking, and give some phenomenological consequences of this scenario. The result shows that there is a possibility for the unparticle as a hidden sector in SUSY breaking sector, and can provide a solution to the μ problem in SUSY models.
We propose a supersymmetric extra U(1) model, which can generate small neutrino masses and necessary μ terms, simultaneously. Fields including quarks and leptons are embedded in three 27's of E6 in a different way among generations. The model has an extra U(1) gauge symmetry at TeV regions, which has discriminating features from other models studied previously. Since a neutrino mass matrix induced in the model has a constrained texture with limited parameters, it can give a prediction. If we impose neutrino oscillation data to fix those parameters, a value of sin θ13 can be determined. We also discuss several phenomenological features which are discriminated from the ones of the MSSM.