Narrow Results

The study explores relationship between technological orientations and demographics of bottom of the pyramid (BOP) entrepreneurs in Ghana. The study reviewed literature on the BOP concept. Based on the reviewed literature, hypotheses were developed for testing. Data was collected from 287 micro-entrepreneurs using a structured questionnaire. The data collected was analyzed using the analysis of variance (ANOVA) and regression analysis. The study found some relationships between technology acceptance, connectivity to networks and entrepreneurial demographics. This provides the information necessary for information communications technology (ICT) and technology companies seeking to expand to these new markets as top of the pyramid markets saturate.

The aim of this study is to gain an insight on how bricolage is used as a method of innovation in a resource scarce context. Previous studies of entrepreneurship have emphasized the significance of bricolage especially as a way to mobilize resources. Although seen to be essential when entrepreneurs are facing resource constraints, no attention has been paid to bricolage in the context of local entrepreneurs in developing countries. This study is based on the analysis of innovation processes of Kenyan innovator-entrepreneurs who are designing low-cost renewable energy solutions for rural people at the Base of the Pyramid (BOP). In this study, three different types of bricolage were especially recognized: a social mindset combined with resourcefulness; making do with resources at hand; and improvization as way of proceeding. This research provides empirical evidence on how bricolage is used in different parts of the innovation process. The paper contributes significantly to the emerging discussion on innovation and entrepreneurship in the context of a developing country.