We consider fiber-reinforced composites, where the fibers present some distortion in their longitudinal direction. The length scale of this distorsion is much larger than the spacing of the fibers. We derive asymptotic formulas for a conduction problem. Reiterated homogenization, i.e. homogenizing with respect to the smallest length scale, then with respect to the largest does not capture the effects of distortion. Instead, we use a representation formula to show how distortion influences the correction terms.