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Video games and movie industry are and have always been billion-dollar businesses. In the last decades, they have had a major impact on how people spend their leisure time, and it is widely recognized that they are changing people’s behaviors and activities. On the other hand, one of the key characteristics of today’s societies is creative idea generation. This study intends to investigate the relation between simple funny video games and short comedy movies and creative idea generation. The contribution of this paper is to suggest that certain short, simple funny/comedy digital audiovisual technologies are important to drive creativity. In particular, it is shown that both simple funny video games and short comedy movies have a positive and meaningful correlation with computer users’ creative idea generation. The results of this research may have positive impact on organizational resources management, especially, human resources management and it can justify the creation of new start-ups in the multimedia industry targeting the production of special video games and movies addressing organizational objectives.

Creativity is a vibrant field of scientific research with important applied implications for the management of innovation. In this article, we argue that the proliferation of creativity research has led to positive and less positive outcomes and discuss five relevant research themes. We first introduce our readers to the different proposed dimensions of a creative object. Next, we explain recent developments on the level of the creativity magnitude issue. Based on that, we review how researchers currently operationalize creativity. After discussing how creativity is conceptualized and operationalized, we outline how it might be enhanced. Finally, we present an overview of the wide variety of methodological approaches currently used in creativity research. We close by calling for more interdisciplinary research and offering other suggestions for future directions.

Creativity is a vibrant field of scientific research with important applied implications for the management of innovation. In this chapter, we argue that the proliferation of creativity research has led to positive and less positive outcomes and discuss five relevant research themes. We first introduce our readers to the different proposed dimensions of a creative object. Next, we explain recent developments on the level of the creativity magnitude issue. Based on this, we review how researchers currently operationalize creativity. After discussing how creativity is conceptualized and operationalized, we outline how it might be enhanced. Finally, we present an overview of the wide variety of methodological approaches currently used in creativity research. We close by calling for more interdisciplinary research and offering other suggestions for future directions.