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  • chapterNo Access

    Public Relations and Culture in Saudi Arabia

    This is a conceptual paper that tries to highlight, articulate and think about the relationship of public relations (PR) with culture, and examines how Saudi Arabian traditional cultural practices, such as wasta and karam, influence how PR functions in this area. While PR in the Middle East is currently still developing, its present state is affected by confusion as to what PR means and what it should do in a company. Researchers have examined what determines the state of PR in this area by examining the economic development of the countries and the relationship between PR practitioners and journalists. Existing research has, however, chosen to look at Arab PR through a Western lens, which means they have examined the state of PR in this area by Western standards of PR and have not taken into consideration Arab culture. The paper will examine how the elements and cultural differences complicate the understanding of PR practice in Saudi Arabia and therefore what questions need to be asked to be able to clarify these things at a theoretical level, but also to be able to look at the practice in analytical terms.

  • chapterNo Access

    Visualising the Future of Student Counselling in Saudi Arabia

    Student counselling in schools is an area that is well established in both developing and developed countries around the world, and has been made available to a wide range of ages (i.e. 5–18 years old) (Harris, 2013). In addition, while the many benefits of student counselling have been widely researched and documented, the problems and obstacles encountered by student counsellors has received less attention. This research aims to combine a brief review of the literature, with the researcher's own 16 years of professional experience of student counselling in Saudi schools, in order to provide a critical account of Saudi student counselling practices. The research shows that cultural, social and financial barriers and challenges may be stopping student counselling practices from developing effectively in Saudi Arabia. It puts forward ways in which student counselling practices might be improved in order to help children and young people in schools across Saudi Arabia.

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    Chapter 28: A Time Window of 3 s in the Aesthetic Appreciation of Poems

    Neuroaesthetics01 Jan 2025

    We studied the effect of time windows of a few seconds on the aesthetic appreciation of poems. Both Chinese and German subjects rated traditional Chinese poetic verses more beautiful in a time window of approximately 3 s, irrespective of understanding the poetic content. This observation suggests a common temporal preference for poetry appreciation across a different language background.

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    CHAPTER 39: In Search for the Canon of Singapore Malay Poetry: Reflection on Nature, Race, Religion and Love

    Majulah!01 Jul 2016

    This paper discusses selected poems by three generations of Malay writers in Singapore from the first generation poets who received their vernacular education during British colonial period, before Malayan Independence in 1957; to second generation writers who received Malay education when Singapore was part of Malaysia (1957–1965) who established their poems in 1970s; and the third generation writers who received bilingual education after Singapore become a Republic in the 1980s. These iconic poems embody the aesthetic as well as the cultural and political values of Malay society. It is an early attempt to define and search for the canon of Singapore Malay poetry.