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Chapter 7: Social Media and Data Management in Sport
Preview AbstractAfter reading this chapter, you will be able to do the following:
- Assess the nature of social media data in the sport industry
- Identify the different methods of mining social media data
- Evaluate the different data analytics approaches in social media data management
- Describe the three social media analytics approaches
- Describe the role of data warehouse in social media data management
- Evaluate data governance in social media data management
- Identify the key skills necessary in social media data management