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The term “gamification” is increasingly and widely used in business. Globally, businesses are adopting gamification as the primary method in transforming business operations. Gamification incorporates game concepts into non-game environments, such as a corporate website, online community, or company intranet, to boost employee engagement. Gamification aims to engage and motivate customers, staff members, and partners to encourage cooperation, sharing and interaction. Businesses utilize game elements, such as leaderboards, badges and rewards, to recruit, onboard, and train new employees; to motivate compliance with administrative requirements, such as filing travel and expense reports; to engage remote teams; and to improve employee performance. Gamification can further help organizations by encouraging the desired employee behaviour. This book considers the application of gamification and its implementation in the business context across global enterprises. It aims to explain the importance and applications of gamification in the business context in areas including marketing, human resource management, and financial services, as well as provide an understanding of the essence of gamification in organizations and its role in the present-day context. The chapters in this book are based on interdisciplinary areas. Furthermore, this book presents practical, real-world examples of application-based gamification for organizations.

The uses of gamification in global business are well known and rapidly evolving across numerous industries. While gamification emerged through gestural patterns, recent advancements have altered such perspectives, leading to significant business changes. Recent industry reports have stated that global businesses are constantly incorporating AI (artificial intelligence), gamification, and sublime business strategies. Similarly, recent audits have highlighted the perspectives of the integration of AI and gamification in personalized services, which will ensure global reach and performance efficiency. While industrial practices observe the perspectives of the integration of AI and gamification, academic discussions rarely address these topics. This chapter primarily covers discussions on the integration of AI and gamification in a digitized business environment. Incorporating such results would significantly benefit businesses, ensuring the seamless personalization, customization, encryption, and culmination of global databases. This chapter discusses the journey of the AI–gamification integration through a navigational model. The academic implications of such discussions conceptualize the theoretical underpinnings of integrating gamification and AI. The proposed model incorporates the interdisciplinary aspects of AI and gamification into the scope of academic research. The chapter discusses the perspectives of the integration of AI and gamification in global business environments, highlighting the strategic setup of international business culture. Finally, the chapter concludes with the practical relevance of such work. It discusses the significance of such integration in terms of personalization, user experience, and real-time business decision-making while highlighting the role of AI–gamification integration in enhancing organizational productivity and preventing the invasion of privacy.