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Many technological innovations have occurred within the past decade that have revolutionized the banking industry. The most important has been the Internet and the emergence of mobile-commerce (m-commerce). The aim of this paper is to investigate how Wireless Application Protocol (WAP) banking is being implemented with younger adopters. A conceptual model is developed based on the behavioral intentions younger adopters have on WAP banking that is tested through a survey instrument. Social cognitive theory underpins the conceptual model and helps to explain some of the findings from the study. Suggestions for future research are also espoused.

Jews have continuously lived in Western Asia, where they have had their national ancestral homeland on the Land of Israel, before either Christianity or Islam was established. Jesus was among them. Some nations are secular in that they have a separation between church and state, and others – including Armenia and Georgia – have declared themselves to be Christian states; yet others are Islamic states, for example, the Islamic Republic of Iran. There is only one Jewish state, and that is Israel, the subject of this chapter.

Some nations are secular in that they have a separation between church and state, while others have declared themselves to be Christian states, and yet others are Islamic states. There is only one Jewish state though, and that is Israel, the subject of this chapter. Jewish women have continuously lived in Israel, before either Christianity or Islam was established. The Virgin Mary was among them. In Israel today, women entrepreneurs are very active and the ecosystem encourages women entrepreneurship.

Mobile instant messaging (MIM) is one of the most popular mobile applications used for communication services worldwide. People use it to chat, talk, and video call with their friends and family. This study looked at the perceived communication control, mobility, and perceived subjective norm (PSN) of MIM apps and investigated if they are a task-technology fit that helps users to develop new friendships, and if this affects their intention to adopt the apps. The study found that MIM’s features could enhance the interconnectivity, convenience, mobility, playfulness, and communication of its users. MIM users can use the apps to control their communication within the networks in order to retain their current friendships, as well as create new ones.

Gamified mobile apps can help brands achieve their marketing objectives by providing them with a vehicle to facilitate superior customer experiences and achieve a competitive advantage in the process of shaping the customer journey. Even though gamification has advanced as a significant strategy to influence and maintain customer experience, engagement, and loyalty in online retail settings, there remains a dearth of research evidence complementing this notion in hedonic industrial contexts, particularly through longitudinal studies. This chapter utilizes a systematic approach to map 52 game elements to tap and explore the potential of gamification in context of beauty retail across the mobile apps of two countries, i.e., India and the United Kingdom, through an event study spanning a period of 14 days. The data have been analyzed from the perspectives of the User types hexad and the Octalysis framework, both of which are well-established gamification frameworks. The findings discuss how game designers and marketing managers work in synchronization to introduce different game elements throughout the buying journey depending on the stages (i.e., discovery, onboarding, scaffolding, and endgame) the consumers encounter on the gamified app, rather than embedding all the game elements at the same time, and also discuss the significant role of consumers’ cultural dispositions in making gamification a successful marketing technique.