Narrow Results

The following topics are under this section:

• AUM Biosciences obtains global rights to novel targeted cancer therapy
• Vitafoods Asia Conference to present top 5 APAC nutraceutical trends
• Weight Loss Made Simple – MyDoc Launches Medically supervised LivingLite™, in Singapore and the region
• Taiwan boosts development of biomedical industry through memorandums promoting a next-generation biomedical research ecosystem
• Mount Alvernia Hospital appoints ICON SOC to build new state-of-theart integrated cancer centre
• Healthy Hearts, Healthy Aging Asia Pacific report calls for specific policy actions and focus in managing cardiovascular disease
• Anticancer agent Halaven approved for treatment of locally advanced or metastatic breast cancer in China
• Advent Access receives CE Mark certificate for pioneering av-Guardian™ vascular access system
• ACT Genomics opens third laboratory in Asia at Hong Kong Science Park
• GSK opens new state-of-the-art pharmaceutical manufacturing facility in Singapore
• Taiwan Protein Project successfully enhances Taiwan' biotechnology R&D industry
• S$6.4 million boost for NUHS to push Artificial Intelligence (AI) in Healthcare Efficiency and Outcome
• HKUST Researchers Co-Discover a Novel Function of an Enzyme Offering Insight into the Pathology of Hereditary Spastic Paraplegia

Marketing and communication are blamed a lot for the ills of the world. These disciplines contribute to rampant consumption, causing degradation of the environment and the concomitant uncontrolled growth putting profits before people and the planet. The academic disciplines of marketing and communication are at a crossroads, needing to balance responsibility to society and the biosphere with the need for economic sustainability. The nexus of marketing, communication, ethical and societal responsibility is a conflictual and dynamic space. This chapter introduces a book that shows how some are meeting the challenges of enacting responsible marketing and communication at the crossroads.