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Using survey method, this study compares the relative importance of exposure to Chinese media, pro-China local media, pro-democracy local media, and new media (e.g., Weibo, Facebook) on the building of national identity among Macau college students. We argue that the effect of media exposure on national identity formation is not uniform, owing to the political leanings of the media and the platform on which the information is transmitted (new media vs. traditional media). We find that getting news about China on Facebook is the most important predictor of the formation of national identity among college youth in Macau, followed by getting news on Weibo and exposure to traditional Chinese media. Conversely, exposure to pro-democracy local media and frequent use of Facebook exert a negative effect on national identity building among college youth in Macau. Positive sentiment toward China and trust in the central government act as mediators and fully explain the relationship between exposure to traditional pro-China media and national identity but cannot explain the positive effect of exposure to new media on national identity formation.

This chapter focuses on the Xinhua News Agency and the People's Daily as the representatives of the mainstream media and, based on the sampling statistic study in their news coverage of the South China Sea disputes in 2010–2011, draws the conclusions such as the reports of the China's mainstream media basically match with the relevant policies and diplomatic actions of the Chinese government. Based on the statistics on the articles of the Xinhua News Agency related to the South China Sea quoted and forwarded by the overseas media and the changes in the positions of the relevant countries, the chapter conducts quantitative, qualitative and sampling studies in the role and feedback of the signals conveyed by the mainstream media in China. It also conducts multidimensional analysis and illustration on the roles of China's mainstream media as a signal transmitter in the diplomatic disputes, including both the positive and the negative roles, with the theoretical tools such as the communication theory, the prospect theory and the audience cost theory, with considerations on the world and national situations during the evolution of the South China Sea disputes. In addition, the chapter analyzes the reasons why the government dominated mainstream media in China plays the above roles in the diplomatic dispute in three aspects: (i) the media properties, (ii) the diplomatic policies and (iii) the national interests. It also points out the deficiencies of the mainstream media in China in terms of bridging the official and civil public opinion fields, overseas information delivery and agenda setting based on the current development of the international and domestic public opinions.

Nowadays, advance of new media has critical impact on internet-based consumption, especially on tourism industry. However, knowledge regarding ecotourism obtained through the new media is still lacking. At the same time, results of 5G mobile technology and other information and communication technology (ICT) infrastructure transform associated new media are remain unknown. This study aims to address the relationship among ICTs, new media, associated stakeholders, and ecotourism. Based on literature review, we illustrate a framework to identify the relationship between these concepts, and hopefully provide more insights for future research and practice.

New media have become convenient and effective carriers of education dissemination. However, the conventional brand design education involving basic systems and application systems fail to meet the dissemination requirements under the new media era. In this study, targeting at the reform problems faced by the brand image design curriculum, we proposed a brand visual image curriculum construction strategy suitable for transmission in the new media era. Targeting at the brand design curriculum for the major of design, we explored a three-part symbiotic propulsion mode that involved brand design investigation, brand visual system construction, and new transmission mode. The three parts were connected in series to form a linear teaching program and practice. Thereby, a brand visual image curriculum that was more science-based, comprehensive and applicable to the new media era was established. This strategy offers theoretical guidance and significance for teaching and practice of brand image design in the future and can guide the curriculum innovations of similar majors.

Information literacy and civic literacy intersect in ways that are important to society and that demonstrate the value of librarians and publishers. Librarians and publishers play an important role in cultivating information literacy in the populace so that citizens can carry out their civic responsibilities in an informed and responsible way. The spread of the Internet and the challenges it poses to traditional information providers creates new challenges for publishers and librarians.