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In general it is not clear which kind of information is supposed to be used for calculating the fair value of a contingent claim. Even if the information is specified, it is not guaranteed that the fair value is uniquely determined by the given information. A further problem is that asset prices are typically expressed in terms of a risk-neutral measure. This makes it difficult to transfer the fundamental results of financial mathematics to econometrics. I show that the aforementioned problems evaporate if the financial market is complete and sensitive. In this case, after an appropriate choice of the numéraire, the discounted price processes turn out to be uniformly integrable martingales under the real-world measure. This leads to a Law of One Price and a simple real-world valuation formula in a model-independent framework where the number of assets as well as the lifetime of the market can be finite or infinite.
This paper introduces a general market modeling framework, the benchmark approach, which assumes the existence of the numéraire portfolio. This is the strictly positive portfolio that when used as benchmark makes all benchmarked non-negative portfolios supermartingales, that is intuitively speaking downward trending or trendless. It can be shown to equal the Kelly portfolio, which maximizes expected logarithmic utility. In several ways, the Kelly or numéraire portfolio is the “best” performing portfolio and cannot be outperformed systematically by any other non-negative portfolio. Its use in pricing as numéraire leads directly to the real world pricing formula, which employs the real world probability when calculating conditional expectations. In a large regular financial market, the Kelly portfolio is shown to be approximated by well-diversified portfolios.