Narrow Results

This chapter explores the concepts of ethics, morals and social responsibility from organisational and societal perspectives covering both marketing that is focused on profit and marketing focused on bringing about social benefit. It discusses the meanings of social responsibility from different paradigmatic viewpoints and highlights the advantages and limitations of particular approaches. The chapter also considers some aspects of legal and regulatory frameworks and the potential for the development of codes of conduct for socially responsible for-profit marketing and social marketing. The discussion is positioned in a global context and is grounded by intercultural considerations and the diversity of ethical perspectives and norms across cultures.

In TSG-58 research methods, methodologies, and paradigms related to traditional issues of mathematics education such as instruction, learning, teaching and classroom processes and interactions were discussed. In total twelve papers and two posters were presented and discussed over three sessions. Overall, about 50 scholars participated in this TSG-58.

Mixed methods research is becoming increasingly articulated, attached to research practice, and recognized as the third major research approach or research paradigm, along with qualitative research and quantitative research. Inquiry and investigation about problems of an interdisciplinary and multidisciplinary domain, such as library and information science studies require decision to be taken about an appropriate research design. In making such a decision, the researcher must tacitly assume a philosophical point of view or a research paradigm. There are four research paradigms which construct the basis of the selection of research methodology and research methods designs. These paradigms include: a) positivism, b) interpretivism, c) critical theory, and d) post-structuralism (Bazargan, 2007). Positivism is the basis of quantitative research method, and of the qualitative research methods are the three paradigms mentioned above (namely; interpretivism, critical theory, and post-structuralism). Because of the nature and complexity of problems in library and information science settings and also the newly matters evolved in this multidisciplinary field, such as information technologies, digital libraries and so on, neither of the quantitative nor qualitative research methods, alone, are able to investigate problems pertaining to them thoroughly. Therefore, researchers of this domain require have a shift toward applying a combination of quantitative and qualitative research methods designs that is named mixed methods research. In this article, first of all we concisely review the philosophical point of views (paradigms) which construct the basis of research methods. Thereafter history and the characteristics of mixed methods research will be reviewed. Finally, applications of mixed methods research in the library and information science (LIS) are discussed.