A novel orange-red phosphor Ca3B2O6:Sm3+, A+(A = Li, Na, K) has been synthesized by solid-state reaction at 950°C. The phase purity and photoluminescence (PL) behavior of the phosphor are studied in detail using the powder X-ray diffraction (XRD) technique and PL measurements. Ca3B2O6:Sm3+ phosphor can be efficiently excited by near ultraviolet (n-UV) and blue light, and the emission spectrum consists of four emission peaks at 563, 599, 646 and 709 nm, generating bright orange-red light. When a cation A+ is introduced into Ca3B2O6:Sm3+ as charge compensator, the emission intensity of Ca3B2O6:Sm3+ is evidently enhanced, but the PL spectral profile is unchanged. The integral intensity of the emission spectrum of Ca2.96Sm0.02Na0.02B2O6 excited at 401 nm is about 1.2 times than that of Y2O2S:Eu3+ commercial red phosphor. The CIE chromaticity coordinates of Ca2.96Sm0.02Na0.02B2O6 phosphor were (0.608, 0.365), which are close to that of the commercial red phosphors Y2O3:Eu3+ (0.655, 0.345), Y2O2S:Eu3+ (0.622, 0.351) and Sr2Si5N8:Eu2+ (0.620, 0.370).