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Despite increased attention from scholars and policy makers, the growth of informal entrepreneurship and its challenges have been reported continuously and are growing frequently. However, there is an inadequate study on informal entrepreneurship growth in view of resources and capabilities. Thus, the objective of this paper is to propose a model of informal entrepreneurship in view of resources and capabilities by examining the existing literature and field study data in the context of a developing country. An exploratory field study was undertaken, where fourteen interviews were conducted. A content analysis technique was applied to identify the resources and capabilities factors with their associated variables and a research model was developed. Outcomes from field study recognized the resources and capabilities factors and variables, as well as their relationships. It vibrates well with the existing literature and establishes the proposed model. This study proposes a model for future informal entrepreneurship research and identifies theoretical and policy implications.

This paper presents the aims, the methodology and the preliminary results of an in-progress investigation into the users of four libraries belonging to the City Library Network (one main library and three satellite public libraries) in Perugia, a city in the centre of Italy with 160,000 inhabitants. The main aim of the investigation is to explore the degree of satisfaction, the needs, the motivation and the perceptions of both real and potential users, by means of quantitative and qualitative research methods. It also aims to be a reflection on the methodology used, accepting that the dichotomy "qualitative versus quantitative" has long been set aside and considers the two approaches in fact deeply complementary. On an operational level, the investigation foresaw the use of questionnaires to evaluate user satisfaction, and face-to-face interviews and focus group sessions aimed at examining specific issues raised by the questionnaires, enquiring not only into the "how much" of the incidence of certain variables but more interestingly into the "why". Finally, the paper examines the relationship between empirical research and theoretical speculation. The investigation has attempted to ascertain the validity of the application of Grounded Theory Methodology and to establish whether the ATLAS.ti program is able to guarantee greater objectivity when applying qualitative research techniques.

The paper reflects on the methods used to carry out user segmentation and the positioning of library services in comparison to other forms of cultural offers through the use of the qualitative approach. The reflection is based on the results of an in-progress investigation into the users of four libraries belonging to the City Library Network (one main library and three satellite public libraries) in Perugia, a city in the centre of Italy with 160,000 inhabitants. On an operational level, the investigation foresaw the use of questionnaires, face-to-face interviews and focus group interviews. Regarding user segmentation, specifically the possibility to simplify the market (in our case both real and potential) by dividing it into the most homogeneous segments of users possible and also the most different, we are encouraged to enquire if when examining libraries, like other forms of cultural consumption, the socio-demographic variables are still efficiently discriminating.

Demographic and socio-economic variables, such as age, gender, income and social class, widely used in analyses of library service users due to the fact they are easily accessed and inexpensive, nowadays risk being considered out-dated, as their treatment of user needs and desires is superficial and leaves a discrete margin of imprecision in dealing with the advantages and disadvantages of library services. Using qualitative survey techniques, our aim was to carry out a psychographic segmentation of the library user which would allow us to identify within the potential user basin homogeneous groups characterized by a shared image of what the library represents to them, sharing similar tastes, perceptions and habits, to whom the library can offer made-to-measure services through appropriate strategies in line with their preferences and expectations.