Narrow Results

China’s culture is one of the oldest and most complex in the world, with a history that spans thousands of years. Rooted in Confucianism, Taoism, and Buddhism, Chinese culture emphasizes harmony, respect for tradition, and the importance of family. These philosophies have profoundly influenced the social values, customs, and daily life of the Chinese people. This study aimed to identify 10 different dimensions and the perception of quality amongst tourists based on the rural tourism experience. Perceived value and tourism satisfaction are seen as two constructs that bridge the gulf between these quality perceptions and the tourists’ future behavior — that is, the intent of tourists to revisit, spread positive word-of-mouth, and their propensity to splurge on unique rural products. Furthermore, we also examined the respondents’ areas where they lived in urban or rural areas which would affect their perceptions and behaviors. The analysis was identified using data from 650 respondents’ four key quality dimensions: tourism environment and transportation, companionship and learning, culture and local items, and rural environment as perceived by the tourists. Indeed, the findings lend considerable empirical support to the relationship of perceived quality with perceived value, satisfaction, and the dimensions of the behavioral intentions of tourists. Interestingly, the study showed residents — the urban and rural residents of tourists — as a very important moderator of these relationships. These are important insights that would be invaluable in explaining the driving factors of tourists’ intentions and the imperative for the sustainable growth of rural tourism in China.

Small businesses are critical to improving economic development in rural areas of South Africa. However, rural entrepreneurs are still faced with challenges and problems which make the success of small businesses, especially in rural areas, uncertain. This paper investigates business environmental, financial and infrastructural factors that influence the success or otherwise of Small and Medium Enterprises (SMEs) in rural areas. Primary data was collected in five rural areas of KwaZulu-Natal (KZN) from a sample of 374 business owners/managers, with respondents completing a questionnaire. Access to finance and skills shortages were the factors that most significantly differentiated between more successful and less successful rural businesses in KZN. The majority of respondents indicated that poor roads/transport and access to electricity were major problems.

Water scarcity and non-existent or poor sanitation have special implications for the poor in a rural context of a developing country such as India, especially in the case of women due to their personal hygiene needs. The penetration of sanitary napkins is very low in Indian villages for reasons such as the high cost of branded napkins, availability, and cultural barriers. Over 88% of rural women use unhygienic alternatives during menstruation, with 77% using a piece of old cloth and many others nothing at all. These practices lead to a deterioration in health of the mother as well as the child and, sometimes, the death of the mother. Furthermore, a large proportion of girls in India do not go to school during their menstruation period, for an average of 4–5 days every month, and at least 23% of girls drop out of school when they start menstruating. Adult women cut down on their productive day-to-day activities. Menstruating lower-income women also have to follow certain social exclusion norms and treat it as a purely private matter as it is considered a social taboo. The access to personal reproductive hygiene products and services thus becomes indispensable in terms of addressing hygiene and sanitation needs. Furthermore, this is more of a developmental/social venture rather than just pure rural marketing. This paper examines the issue from a social enterprise and social innovation perspective in order to understand the issues involved in changing the situation. It examines the case of a social venture in India (Goonj) which has attempted to deal with this market in terms of its approach, product design, market creation, performance, issues faced, and impact made. The paper attempts to infer lessons for making social entrepreneurship and social innovations work in developing country health and hygiene contexts in the form of a Bottom of Pyramid (BoP) market solution.

Microfinance institutions (MFIs) have largely focused on urban markets, leaving the rural poor underserved. The high costs of serving rural markets has often been identified as the key impediment to serving these markets, resulting in saturation and heavy competition in urban markets while poor rural clients remain unserved. In this paper, we provide evidence from a sample of over 10,000 microfinance loans in Malawi, that the cost argument has an important flaw. Results show that client retention, a critical aspect of financial sustainability, is significantly higher in rural markets. In addition to being a key financial indicator in an industry where annual client exit rates can exceed 50 percent, client retention is also a key measure of social impact. By operating in rural markets, MFIs may be able to increase both social impact and financial performance.

This study examines the effect of rurality on early-stage necessity and opportunity entrepreneurship among women and men in America from three rural typology perspectives. To achieve this objective, we build a dataset that combines GEM U.S. individual data for 2005—2010 and county economic characteristics from the Bureau of Labor Statistics and the Census Bureau. We use three typologies to define rurality and compare the results, the OMB metro-nonmetro classification system (2003), Isserman (2005) and county population density. We further analyze this data in subsamples by gender using cross-section time-series rare events logistic regression with clustered robust errors and year fixed effects. Key findings indicate the three rural typologies show similar results in magnitude, direction and significance, although population density shows sensitivity to the rurality variable and subsamples. Also, compared to women in OMB metro counties in America, women who live in OMB nonmetro counties have a higher probability of engaging in opportunity entrepreneurship. This probability increases with college education and decreases if the woman lives alone or is retired. Among men, living in OMB nonmetro or Isserman rural counties also increases their probability of engaging in opportunity entrepreneurship. College education and being African American also increases this probability. Predictors of necessity entrepreneurship are having an income below 50,000 among women and being employed part time among men.

We propose that, at a fundamental level, social isolation in its many forms (geographical, cultural and information-based) is a key barrier to entrepreneurial opportunity and success, not only by preventing access to material resources and markets, but also to ideas and information about products and services. Multi-modal data (survey and archival) from more than 150 entrepreneurs in contemporary rural India suggest an entrepreneur’s travel footprint is associated with the profitability of micro enterprises, even after accounting for village-level differences, and that the communication facilities and information sources available in the village interact with travel effects. The positive effect of travel on profit endures even after accounting for other known correlates of profit: infrastructure, information and communication.

This study explores the role of cultural practices on female entrepreneurship with some insights from the Nabdam district of Ghana. The views of twenty (20) female entrepreneurs were gathered through face-to-face in-depth interviews, which were analyzed according to identified themes. The key finding of the study is that, because of cultural influences and norms, entrepreneurship is perceived to be a field for uneducated women as highly educated women seek formal employment than self-employment. Also, the value and respect for traditions was found to be a limiting factor to the growth and expansion of female-owned enterprises. Therefore, this study concludes that the general poor performance of female entrepreneurs in the study area can be attributed to long-held traditional beliefs and practices rather than managerial inability on the part of women. The stereotype threat theory is used to explain the state of female entrepreneurship in the study area. Therefore, there is a call on policy makers to formulate policies that could eliminate the negative impact of culture on female-owned businesses.

This paper aims at examining the enterprises characteristic, business performance, and obstacles in doing business for food and agribusiness firms across rural and urban areas, based on World Bank’s Enterprises Survey data of 699 respondents. Chi-square test shows statistically significance difference in firms’ characteristics across the rural and urban regions. ANOVA reveals a significant difference in business performance. Similarly, perception about obstacles in doing business varies across the urban and rural firms. This study can be helpful for agribusiness managers and government policy makers in promoting region-based entrepreneurship in a focused manner.

According to the 2011 Census of India, around 55% of rural households do not access a private bathing facility. The research study examines whether a bathing space’s presence improves the quality of life of the women using it. The study was conducted in two Indian states, Madhya Pradesh and West Bengal, where two private agencies had facilitated bathing spaces. 54 women were interviewed for the purpose of the study. Individual interviews were conducted to understand the perception of the women who had recent access to the bathing spaces. The research shows that women who have access to bathing space have perceived positive changes in their health. Because of access to a private and secluded area, they can carry out Menstrual Hygiene Management practices. Along with the health benefits, the women participants also perceived changes in their daily lives. While there were numerous benefits of the bathing space, the burden of filling water and maintaining the bathing spaces on women increased. The paper also tries to understand what are the reasons for not constructing a bathing space. Cultural norms, lack of land, lack of water and water connectivity, lack of awareness, and economic reasons came across as reasons for not constructing a bathing space in the study.

The labor force participation rate of women in India has decreased despite economic growth, which has limited the advancement of their rights unlike in most other countries. This paper examines the determinants of labor force participation by gender in rural and urban areas using a probit model with data from the India Human Development Survey (IHDS) for 2011–2012 to analyze the factors that restrict workforce participation. The estimation results are presented below. First, the marital status of males, both rural and urban, has a significant impact on their participation in the workforce due to family support. In contrast, females face multiple restrictions based on marital, caste and religion, demonstrating that sociocultural factors have limited their participation regardless of regional factors. Second, in rural areas, the educational years of female workers negatively affect labor participation, but the constraints of marriage are weaker than in urban areas. Women in lower castes participate more in the rural labor force, which is interpreted as a result of their livelihood in the industrial structure consisting of agriculture. On the other hand, the caste system negatively affects female participation in urban areas. Finally, these results indicate that the low-labor participation of females is the result of a complicated process influenced by various factors, including regional effects and patriarchal cultural values in India. Therefore, it is necessary to provide employment opportunities and encourage economic incentives for more women to enter the labor market spontaneously, considering regional effects in policies, in order for women to emerge as one group of social leaders.

Using the 2012 Bhutan Living Standard Survey, this paper finds that rural nonfarm activities comprise 60.7% of rural household income in Bhutan and this contribution increases with higher income and education levels. The poor and less educated participate less in the nonfarm sector. When they do, they are self-employed in petty nonfarm activities, which require little investment and little or no skills. Accounting for endogeneity and sample selection issues, we estimate the determinants of participation in nonfarm activities and nonfarm incomes. We find that a household's education and labor supply play an important role in accessing more remunerative nonfarm employment. Interestingly, we find that women play an important role in self-employment in nonfarm activities. Decomposition shows that nonfarm income has a disequalizing effect and farm income has an equalizing effect, indicating the need to increase the endowment of poor households to enable them to access the lucrative rural nonfarm sector. Further decomposition reveals that self-employment in petty nonfarm activities reduces inequality.

This chapter will firstly review the current legal framework of securing equal land rights between women and men in China. Secondly, based on the sample survey undertaken in Shanxi Province in 1996,³ this chapter will examine the current state of land distribution, identify the causes of gender inequality in terms of security of land rights, and determine the impact of “insecure” land rights on the socioeconomic status of women. Finally, the policy implications will be examined. This chapter proves that the legislative framework and economic institutions in general protect gender equality in land distribution. However, loopholes in the detailed institutional arrangements lead to the insecurity of women's land rights, especially for divorced women, women re-location due to marriage, and for their children who miss out on land redistribution as undertaken in their village communities. Although these phenomena have not yet significantly affected the intra-household bargaining power of the agricultural women, they do tend to reduce the households of the landless women to poverty. It is therefore necessary to add a gender perspective to the current Land Administrative Law and to relevant government regulations regarding farmland tenure.