Narrow Results

Given the scale of the climate change crisis and the small window available in which to take action, Environmental Resources Management (ERM) has accelerated and supported the growth of the Energy and Climate Change practice by investing in training, service offering development, sales support, and knowledge management. This paper outlines the innovative approach that the Energy and Climate Change (E&CC) community of practice (CoP) has taken over the last two years to accelerate the growth of the practice using a holistic approach in the promotion of knowledge sharing at all levels across the company. The approach has shown that there are key factors that contribute to the success of the E&CC CoP. Central to this success is the close partnership and relationships between the knowledge sharing facilitator and the business leaders. The approach also demonstrates that the leader must take an active leadership role and spend sufficient time with members of the CoP.

In a conventional view, customers just purchase the goods or services created by companies. But the role of customers has changed. Now customers are seeking to practice their influence in every part of the business system as a co-creator. What is co-creation? Is it like customization? The answer is yes and no. The difference between co-creation and customization depends on the degree of involvement of the customer in the business. Generally, the customer plays a much more active role in co-creation than customization. Co-creation refers to almost every part of a business, but customization is restricted to the end stage of production. Co-creation can happen in the process of sales support, which can ultimately improve sales performance. This paper illustrates the relationships among co-creation, sales support and sales performance, and designs an experiment to test.