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Innovative design management in architecture is urgently required due to the escalating complexity of building projects. At present, collaborative design must deal with multidimensional technical and social complexities. This paper critically appraises different design management approaches that are the implications of different ways of seeing design. It distinguishes the view that focuses on the end product of design from the one that focuses on the creation process. The last one includes design-methodological, engineering, and social psychological approach. For a successful implementation, different approaches have to be used complementarily. Therefore, a coherent design management framework is needed.