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Knowledge management as traditionally espoused has two main strands: dealing with the aggregation of knowledge, and the transfer of knowledge. However, this official discourse and its key concepts grew out of the experience of large, mature, highly structured and dispersed enterprises. A look at the environment in which small enterprises work suggests a different set of key concepts, considering the notions of experience and structural capital as key knowledge manipulation tools. These tools are particularly relevant to environments of high uncertainty, volatility and risk — and so also have a significant contribution to make to the direction of knowledge management for larger enterprises, where adaptiveness and ignorance management tools are becoming increasingly important.

Mass media is the key influencer of public opinion. The influence is not only limited to political and social, but also relates to organisational and economical reputation and brands. Within public opinion, organisations must manage how they are represented competitively within mass media so that they can develop their brand strategically to grow and compete in the current global knowledge economy. This is where the link to Intellectual Capital (IC) Measurement is significant. IC, as the sum of all an organisation's intangible assets drives a company's presence and value within the media, albeit related to human, structural or relational capital attributes. The measurement, therefore, of IC in the mass media context is invaluable to understand how a company is placed strategically and competitively in the external space, and how this links to internal activities, goals and outcomes. This paper is an attempt to address some of the issues related to IC measurements in the mass media context by suggesting a framework that provides a multi-disciplinary and holistic approach to the understanding and contextualising of the organisation's presence in the public space.

This research paper examines the relationship between intellectual capital, product innovation and performance based on a study of Austrian firms covering a 10-year period. It is argued that intellectual capital enhances a firms ability to successfully realise innovations and thus contributes positively to its performance. Our study found that human capital and structural capital were both significantly associated with performance in product innovating firms, but that each had a different impact on this performance. While human capital had a positive impact on profitability and growth in the long run, contrary to expectations, structural capital had a negative effect on profitability and growth indicating that apparent strength can turn into a weakness over time. In addition, the study found that human capital and structural capital had no joint effect on the performance of product innovating firms.

This research paper examines the relationship between intellectual capital, product innovation and performance based on a study of Austrian firms covering a 10-year period. It is argued that intellectual capital enhances a firms ability to successfully realise innovations and thus contributes positively to its performance. Our study found that human capital and structural capital were both significantly associated with performance in product innovating firms, but that each had a different impact on this performance. While human capital had a positive impact on profitability and growth in the long run, contrary to expectations, structural capital had a negative effect on profitability and growth indicating that apparent strength can turn into a weakness over time. In addition, the study found that human capital and structural capital had no joint effect on the performance of product innovating firms.

This research paper examines the relationship between intellectual capital, product innovation and performance based on a study of Austrian firms covering a 10-year period. It is argued that intellectual capital enhances a firms ability to successfully realise innovations and thus contributes positively to its performance. Our study found that human capital and structural capital were both significantly associated with performance in product innovating firms, but that each had a different impact on this performance. While human capital had a positive impact on profitability and growth in the long run, contrary to expectations, structural capital had a negative effect on profitability and growth indicating that apparent strength can turn into a weakness over time. In addition, the study found that human capital and structural capital had no joint effect on the performance of product innovating firms.