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Sina Weibo, the most popular Chinese social platform with hundreds and millions of user-contributed images and texts, is growing rapidly. However, the noise between the image and text, as well as their incomplete correspondence, makes accurate image retrieval and ranking difficult. In this paper, we propose a deep learning framework using visual features, text content and popularity of Weibo to calculate the similarity between the image and the text based on training the model to maximize the likelihood of the target description sentence given the training image. In addition, the retrieval results are reranked using the popularity of the image. The comparison experiment of the large-scale Sina Weibo dataset proves the validity of the proposed method.