Narrow Results

Counterfeit products are the replicated goods of authentic and original brands having indistinguishable packaging, labels, and trademarks on them. It is a very serious threat to economies all over the world. These products are not only causing loss to the nations at great lengths but are also, affecting the employment growth by shutting down the local industries. In the context of India, counterfeiting is no new concept even though, the apparel industry is one of the major contributors to employment and growth in the Indian economy. This chapter focuses on removing the practice of counterfeiting from the Indian apparel industry by examining the ways in which blockchain technology can be integrated with the supply chain management to provide a genuine solution for traceability along with other various contributing operational factors such as reduction in cost, damage and combating the practice of counterfeit products from the apparel industry.