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Counterfeit products are the replicated goods of authentic and original brands having indistinguishable packaging, labels, and trademarks on them. It is a very serious threat to economies all over the world. These products are not only causing loss to the nations at great lengths but are also, affecting the employment growth by shutting down the local industries. In the context of India, counterfeiting is no new concept even though, the apparel industry is one of the major contributors to employment and growth in the Indian economy. This chapter focuses on removing the practice of counterfeiting from the Indian apparel industry by examining the ways in which blockchain technology can be integrated with the supply chain management to provide a genuine solution for traceability along with other various contributing operational factors such as reduction in cost, damage and combating the practice of counterfeit products from the apparel industry.

This chapter focuses on supply chain risk management and the use and impact of digitization in this domain. The COVID-19 pandemic, geopolitical risks, and natural disasters in recent years underscored the vulnerabilities in supply chains. During the same timeframe, the world also witnessed the emergence of various digital technologies that enable real-time information sharing, data-driven decision-making, and collaboration to enhance operational performance and resilience. In this context, this chapter reviews the transformative role of digital technologies, such as supply chain mapping, visualization tools, Internet of Things (IoT), big data analytics, Blockchain, Artificial Intelligence (AI), and early warning systems.