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Series Editor(s)
Professor Russell Walker
Clinical Associate Professor
Kellogg School of Management
Northwestern University
USA
Professor Russell Walker
Clinical Associate Professor
Kellogg School of Management
Northwestern University
USA
The book series aims to present the advances in technology, methodology, and data capture that are changing market conditions. It also seeks to relate novel analytical techniques that are compelling firms to consider Big Data and Analytics into the decision-making process. A focus of the series is on the relevant examples from industry and the rigor that comes from thought leaders working in this space.
The series will examine Big Data and Analytics are changing business models. Through a series of volumes, it will examine critical industries such as Health Care and Media, but also broad functional goals, such as leading teams in this space, as well as development and deployment of advance analytics.
To contribute to this book series, please contact Professor Walker at russell-walker@kellogg.northwestern.edu.
- Forthcoming-Applied Health Care Analytics: Enabling Transformative Health Care through Data Science, Machine Learning, and Cognitive Computing
- Volume 3-Architecting Experience: A Conversion Science Handbook2nd edition
- Volume 2-Future Automation: Changes to Lives and to Businesses
- Volume 1-Architecting Experience: A Marketing Science and Digital Analytics Handbook