Book Series: The Competitiveness of Nations: Theory and Practice

Dong-Sung Cho
Chairperson, The Institute for Industrial Policy Studies (IPS)
Professor Emeritus, Seoul National University
Email: dscho@ips.or.kr

Hwy-Chang Moon
Chairperson, The Institute for Policy & Strategy on National Competitiveness (IPSNC)
Professor Emeritus, Seoul National University
Email: cmoon@snu.ac.kr

The existing reports (e.g., IMD, WEF) on national competitiveness and rankings are flawed because they are not based on rigorous analytical models and appropriate methodologies. In this book series, theoretical and methodological problems of existing studies are corrected. Specifically, the book series introduces a range of tools for assessing national competitiveness.

MASI (Measure-Analyze-Simulate-Implement) is the foundation on which this book series addresses policy implications for enhancing national competitiveness. The MASI approach includes (1) the Double Diamond-based Nine-factor Model for measuring national competitiveness (Measure); (2) the 3 by 3 framework for classifying country groups (Analyze); (3) an application of business strategy models (e.g., cost vs. differentiation) to the analysis of national competitiveness (Simulate); (4) suggestions of appropriate strategies, depending on terms and priorities (Implement).

The analytical tools of this book series can also be utilized for other units of analysis, such as industry and firm. As this book series provides a range of sophisticated methodologies and specific guidelines for enhancing national competitiveness, both academicians and practitioners will find useful insights and implications from this research.

About the Series Editors

Dr. Dong-Sung Cho is Chairman of the Institute for Industrial Policy Studies (IPS) and Professor Emeritus and former Dean of Business School at Seoul National University. After he received a doctoral degree from Harvard Business School, he worked at Gulf Oil Corporation in Pittsburgh before joining Seoul National University. He has been a visiting professor at Harvard Business School, University of Michigan, Boston University, Duke University, INSEAD, Helsinki School of Economics (now Aalto University), University of Sydney, the University of Tokyo, Hitotsubashi University, Peking University, and others. He has authored or coauthored 115 academic papers in major journals and 70 books on topics such as business strategy, international business, and national competitiveness. He has also been chairing the Board of Inspection, Supreme Prosecutors' Office in the Republic of Korea since 2016 and Honorary Consul General of Finland in Korea since 2004. He also served as the President of Incheon National University for four years. He is on the top in the list of "Representative Management Gurus" in Korea.

Professor Hwy-Chang Moon (Ph.D. from University of Washington) is Professor Emeritus at Seoul National University and Chairperson of the Institute for Policy and Strategy on National Competitiveness (IPSNC). He is also Consultant to United Nations Conference on Trade and Development (UNCTAD) and Honorary Ambassador of Foreign Investment Promotion for South Korea. He has taught as fulltime or invited professor at University of Washington, University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics, Keio University, and Stanford University. He has conducted many consulting/research projects for multinational companies (e.g., Samsung Electronics), international organizations (e.g., UNCTAD), and governments (e.g., Korea, Malaysia, Dubai, Azerbaijan, Guangdong Province of China, and India). For interviews and debates, he has been invited by international newspapers and media, including New York Times, NHK World TV, and Reuters. He has published numerous articles and books, including The Strategy for Korea's Economic Success (2016, Oxford University Press) and The Art of Strategy: Sun Tzu, Michael Porter, and Beyond (2018, Cambridge University Press).