Journal of Enterprising Culture

This paper aims to examine the entrepreneurial logic of mumpreneurs in the light of effectuation theory and to analyse their entrepreneurial motivation. The research is based on qualitative data from five mumpreneurs and semi-structured interviews. The data were analysed using thematic analysis. The results show that mumpreneurs are motivated by several factors such as dissatisfaction, motherhood, independence and the need to improve their financial situation. As a result of the multiple constraints faced by mumpreneurs, the five principles of effectuation emerge as an inherent mode of operation. This study provides valuable information on how effectuation theory can be used to describe the way in which mumpreneurs, depending on their situation, create new businesses to improve their situation and better develop personally and professionally in their lives as mothers and entrepreneurs.

There is fair consensus regarding the importance of creating a supportive internal environment within organizations to encourage entrepreneurial mindsets and behavior. The majority of extant studies have involved large-sized organizations in the Western context. This study aims to extend the understanding of well-established antecedents of corporate entrepreneurship (CE) to small and medium-sized enterprises (SME) in the Indian context, propose a new variable, and test its influence on CE. Partial least square structural equation modeling (PLS-SEM) was applied to a sample of 185 respondents belonging to various managerial levels across different Indian SMEs. The results show a positive and significant relationship between management support, rewards and recognition and organizational values for fostering CE in Indian SMEs. SMEs play a significant role in socio-economic development, and this study can help understand how the benefits of CE can be leveraged to increase SMEs’ innovativeness and competitive advantage.

The number of small businesses owned by women in the United States is on the rise, due to a variety of reasons. One business model, which is attractive to mothers who lead busy lives, is multi-level marketing. The purpose of this study is to examine the motives of mompreneurs and gain a better understanding of their experiences with the multi-level marketing business model. Data collection involved both a survey and phenomenological interviews. The results identified a variety of motivations for engaging in multi-level marketing, ranging from economic to brand relationships. The women utilised social media tools to access their social capital in order to advertise and sell products to a large network of other women. Moreover, they received significant support from their family and friends related to their business. Several success factors and challenges were identified, as was a finding related to the serial nature of multi-level marketing business ownership. Theoretical and managerial implications are discussed.

Purpose: Rural women in Africa have less entrepreneurship opportunities than men. This is mainly due to societal expectations of women, but it may also be caused by a lack of entrepreneurial knowledge and skills due to their work in agriculture-related activities. Therefore, the purpose of this study is to examine the impact of entrepreneurship training on entrepreneurial skillsets of rural women working in Uganda and how such training influences their entrepreneurial activity. Design/methodology/approach: The primary data set for this study comes from surveys of rural women working in agriculture who participated in a specific entrepreneurship training programme in Uganda. A panel data set is gathered from surveying 298 women before and after the training programme. A random effects regression method is utilised to estimate the impact of entrepreneurship training and other sociodemographic characteristics on entrepreneurial skillsets. Findings: The key finding of this study is that entrepreneurship training increases entrepreneurial skillsets by 25% and that further training and educational opportunities may improve social standing and living standards of rural women working in agriculture. Originality: This study offers distinctive insights into female entrepreneurship in Africa as it quantitatively examines the impact of entrepreneurship training on entrepreneurial skillsets of rural women in Uganda. The findings of this study may inform policymakers of the benefits of appropriate training programmes to improve the living standards, social standing, and economic outcomes for rural women in Africa.