Online social networking sites like Facebook, LinkedIn, and Twitter, offer millions of members the opportunity to befriend one another, send messages to each other, and post content on the site — actions which generate mind-boggling amounts of data every day.
To make sense of the massive data from these sites, we resort to social media mining to answer questions like the following:
- What are social communities in bipartite graphs and signed graphs?
- How robust are the networks? How can we apply the robustness of networks?
- How can we find identical social users across heterogeneous social networks?
Social media shatters the boundaries between the real world and the virtual world. We can now integrate social theories with computational methods to study how individuals interact with each other and how social communities form in bipartite and signed networks. The uniqueness of social media data calls for novel data mining techniques that can effectively handle user generated content with rich social relations. The study and development of these new techniques are under the purview of social media mining, an emerging discipline under the umbrella of data mining. Social Media Mining is the process of representing, analyzing, and extracting actionable patterns from social media data.
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Sample Chapter(s)
Preface
Chapter 1: Introduction to Social Networks
Contents:
- Introduction to Social Networks
- Network Modeling
- R-energy for Evaluating Robustness of Dynamic Networks
- Network Linkage Across Heterogeneous Networks
- Quasi-biclique Detection from Bipartite Graphs
- On Detecting Antagonistic Community Detection from Signed Graphs
- Summary
Readership: Graduate students and researchers seeking more efficient methods to process varying queries in large-scale key-value store networks.
Ming Gao is an associate professor of the School of Data Science and Engineering in East China Normal University. He received his PhD from Fudan University, China. Prior to joining ECNU, he worked as a postdoctoral fellow in the Living Analytics Research Center (LARC), at Singapore Management University. His main research interests include user profiling, social mining, knowledge graph and computing education. He was the co-chair of the 1st International IEEE ICBK Workshop on Analyzing and Predicting Interaction Behaviors.
Ee-Peng Lim is the Director of the Living Analytics Research Center (LARC) and a Professor of Information Systems in Singapore Management University. He received his Ph.D. from the University of Minnesota, USA. His research interests include social media mining, smart cities, information integration. He is currently an Associate Editor of the ACM Transactions on the Web (TWeb), IEEE Transactions on Knowledge and Data Engineering (TKDE), and few other journals. He was the Conference Co-Chair of CIKM2017 and serves on the Steering Committee of the International Conference on Asian Digital Libraries (ICADL), Pacific Asia Conference on Knowledge Discovery and Data Mining (PAKDD), and International Conference on Social Informatics (Socinfo).
David Lo is an Associate Professor of Information Systems in Singapore Management University. He received his PhD from the National University of Singapore. His research interests include social media mining, software engineering, and cybersecurity. He is an editorial board member of Information Systems, Empirical Software Engineering, and a few other journals. He was the General Chair of the 31st IEEE/ACM International Conference on Automated Software Engineering (ASE16) and serves (or has served) on the Steering Committee of ASE, IEEE International Conference on Software Analysis, Evolution and Reengineering, and IEEE Working Conference on Source Code Analysis and Manipulation.