"It both provides tools and techniques for design thinking and illustrates the principles of usability advocated within through its own layout and organization, and so serves as its own best recommendation."
Technical Communication
Design thinking is more than just a new, one-off method of innovation. Its focus is on establishing an innovation-friendly climate in companies and organizations for the long-term. To achieve this, an interdisciplinary team of authors has composed this "recipe book" that can be practically applied to your everyday business life. This book is for all who intend to understand and practice the design thinking method in the most rapid and uncomplicated way.
The first part describes in depth what this method is all about. The second part of this comprehensive book offers you a step-by-step guide to practically apply design thinking. The subsequent sample cases show how to put theory into practice.
The authors have gained their expertise in design thinking from both academic and scientific theory, and from countless long-term implementations at companies in various industries.
So, benefit from this rich knowledge and start becoming innovative today. This book will show you how it's done.
Sample Chapter(s)
WHAT IS DESIGN THINKING?
Contents:
- Methodical Overview
- Toolkit
- The Design Thinking Lab
- Application in Organizations
- Case Studies
Readership: Business owners, lecturers, students and employees interested in design thinking and its implementation.
"Design Thinking is a very timely addition to the growing body of literature regarding the 'Design Mind-Set' that is increasing needed to compensate for some excesses due to the 'Science/Efficiency Mind-Set'.
It is a comprehensive hands-on guide to unleashing your creativity and to address wicked problems even before they arrive on your company's bottom-line.
The book is richly endowed with real-life experiences and images from corporate case studies.
I strongly recommend Design Thinking to all manner of practitioners and students in any discipline."
Prof. Larry Leifer, PhD
Director at the Center for Design Research, Stanford University
"It both provides tools and techniques for design thinking and illustrates the principles of usability advocated within through its own layout and organization, and so serves as its own best recommendation."
Technical Communication
Prof. Dr oec. Falk Uebernickel is Professor at the Hasso-Plattner-Institute (HPI) in Potsdam, Germany. Furthermore, he is founder of IT Management Partner St. Gallen AG (ITMP), an international management consultancy. He started his professional design thinking career with projects at a financial service provider in 2008. He teaches Design Thinking at the master student level together with Stanford University, and conducts executive lectures at companies. Alongside these, he has worked for companies globally in various industries such as banking, insurance, automotive, sports, pharmaceutical and many more on over 80 different projects. Furthermore, Prof. Uebernickel is the spokesperson of the SUGAR network — a global movement and initiative of over 20 universities and more than 100 companies to apply design thinking to real-world challenges. His focus is on training and teaching as well as on strategic planning of digital transformation projects in companies.
Dr Li Jiang is the Director of Stanford AIRE (AI, Robotics and Education), and has been doing research in the field of Robotics and AI for many years. He won the top award, Best of Innovations, at the 2014 Consumer Electronics Show (CES) Innovation Awards as well as the top award, Best of the Program, at the National Lincoln Design Competition. Dr Jiang has served on the Judging Committee for the CES Innovation Awards, and he is a board member of the International Robotic Expert Committee for China (IRECC). His current research focuses on the ways that AI and Robotic Technologies will impact our education system and how we need to adjust the existing system to accommodate the coming era of Robotics and AI. His class, "AI, Robotics and Design of Future Education", is the first class at Stanford University to address this multidisciplinary field of AI, Robotics, Education and Design Innovation. Dr Jiang attended Stanford University where he earned a Master's Degree in Design Innovation, a PhD in Robotics, and a PhD minor in Management Science. He holds more than 50 US and international patents.
Since April 1st, 2001, Prof. Dr Walter Brenner is Professor of Information Management at the University of St. Gallen and Managing Director of the Institute of Information Management. Before that, he held professorships at the University of Essen and the TU Bergakademie Freiberg. His research fields are: Industrialization of Information Management, IT Service Provider Management, Customer Relationship Management, New Technologies and design thinking. Next to this he is also a freelance consultant on issues of information management and business preparation for the digital, connected world.
Britta Pukall is owner of the leading industrial design agency milani design & consulting AG in Zurich-Thalwil and Berlin. On the one hand, the focus of her work is on innovation development for market leaders in a wide variety of industries — using design thinking alongside other approaches. On the other, she supports start-ups and more mature companies in terms of their strategic and emotional positioning, because only when this is known can one generate suitable innovations. With her interdisciplinary team, she ensures that the innovation approaches and strategies are implemented in detail. Britta Pukall studied Design and Architecture (Magister Artium) in Kassel and Vienna and completed an Executive MBA at the University of St. Gallen.
Therese Naef initially completed a technical model-making apprenticeship and then led an architectural model construction branch. Subsequently, she studied product design in Zurich (Dipl. Des.). For more than 10 years, she has been the Managing Director and Managing Partner of the leading Swiss industrial design agency milani design & consulting AG in Zurich-Thalwil. Above all, she is responsible for the implementation of customer and in-house projects. With her understanding of both, content-related and implementation-oriented processes and solutions, she forms the necessary bridge for companies between strategy, innovation and tangible realizability.
Dr Bernhard Schindlholzer is Product Manager at Google. Prior to that, he founded several companies in the areas of Digital Product Development and User Experience Design. In his dissertation at the University of St. Gallen, he researched the practical application of design thinking and documented it in the context of a comprehensive methodology.
