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Fundamentals of Sustainable Business cover
Also available at Amazon and Kobo

 

Fundamentals of Sustainable Business begins by briefly outlining the legacy of environmental and social failures that have arisen as a result of conventional business practices, and then describes the coalescence of a broad-based contemporary redesign of business that has been called "The Next Industrial Revolution". Championing the long-term interests of business, community, and the natural world, the book's vision of intelligent reformation is unlike any previous human endeavor.

The book synthesizes a diverse collection of movement components, including some original concepts, and provides a comprehensive and definitive source for understanding the emerging and complex phenomenon of sustainable business. This work challenges many long-held assumptions involving the relationship of the natural world and humankind as well as the fundamental approaches to business. Several current real-world business ventures that embody many of the proposed revisions are described. Without political bias, the second edition critiques the various emerging brands of sustainable business practices and provides the reader with a clear understanding of the essential design components that would provide the conceptual framework for a prosperous and healthy world for all generations of all species for all time.

 

Sample Chapter(s)
Preface
Chapter 1: Houston, We Have a Problem

 

Contents:

  • Houston, We Have a Problem
  • Selecting a Design Consultant
  • The Bull's Eye
  • Businesses Taking Care of Business
  • Greasing the Cognitive Skids
  • Government Finally Gets It Right
  • Healthy, Beautiful, Diverse, and Durable
  • Falling Off the Log
  • Getting Our Business Right

 

Readership: Undergraduate and graduate level students, sustainable business practitioners, and those in business who are curious about sustainable business.