This book explains how corporate social responsibility is linked to long-term sustainability of an economy and that the activities of an organization should not be only for its self-interest, but must also be honed for the benefit of common good. A major approach the book advocates is corporate decision-makers in an organization should work towards earning the trust of stakeholders rather than focus on short-term profitability. It also emphasizes the importance of recognizing and rewarding the contribution and commitment by participants of an organization.
Written by academics and consultants, this book will be of interest to academicians, media professionals, organizational participants, entrepreneurs and general public.
Sample Chapter(s)
Chapter 1: Introduction (51 KB)
Contents:
- Corporate Social Responsibility and Development:
- Corporate Social Responsibility (R W Y Kao & R R Kao)
- On the Dialectics of Sustained (Capitalist) Development “From Within” (J H Pichler)
- Fostering Sustainability in Family Firms (A L Carsrud & M Brännback)
- The Challenge:
- Poverty: A Social Disgrace and Dilemma (F Gandolfi & P A Neck)
- Sustainability and Health Care (C Popadiuk)
- Minimization of Resource Drains and Environmental Damage (P Hing)
- Building a Sustainable Future for Ourselves and Our Common Home (M Vilela)
- Entrepreneurship Education:
- Sustainability and Entrepreneurship Education at the University Level (L W Fernald)
- From Entrepreneurship to Stewardship-Based Economics (R W Y Kao et al.)
- Entrepreneurship and Small Venture Development for Sustainability:
- Small is Still Beautiful and Sustainable (W-L Tan)
- Innovation and Enterprise Sustainability (G Oster)
- Toward Sustainable Economic Development: An Experiment in West Africa (L P Dana)
- Landscape Entrepreneurship: Lessons From the Mont Saint Hilaire Nature Centre (E Raufflet et al.)
- The Candle of Hope (R W Y Kao)
Readership: Academics teaching/studying economics, corporate decision makers, media professionals and general public.