Gaining Momentum

The following sections are included:

• Preface

• Contents

• List of Contributors

The following sections are included:

• Introduction

• Disciplinary Research on Diffusion

• Models of Diffusion

• Factors Influencing Adoption
  • Characteristics of an innovation
    • Relative advantage
    • Compatibility
    • Complexity
    • Trialability
    • Observability

• Towards a Process for Managing Diffusion
  • Unintended consequences: dealing with risk and uncertainty

• Role of Innovation Networks

• Conclusions

• References

The following sections are included:

• Introduction

• Patterns in Technological Innovation and Diffusion

• Defining the Pattern
  • Milestone 1: invention
  • Milestone 2: introduction
  • Milestone 3: large-scale production and diffusion
  • Pattern of development and diffusion using the milestones

• Length of the Pre-diffusion Phases
  • Method
  • Results
    • Length of the pre-diffusion phases for all cases
    • Different scenarios for the pattern
    • Differences in pattern across the five industries

• Causes of the Pre-diffusion Phases
  • Introduction
  • Method to assess factors
  • Results
    • Categorization of these factors
    • Mechanisms by which these factors affect the delay between invention and large-scale diffusion

• Consequences of the Pre-diffusion Phases
  • Consequence of the average length of the pre-diffusion phases
  • Consequence of the dispersion in the length of the pre-diffusion phases
  • Consequence of the lack of good market research tools in the pre-diffusion phases

• Conclusions and Discussion
  • Discussion

• Appendix

• References

• Websites Visited

The following sections are included:

• Introduction

• Theoretical Framework
  • Adoption network acceptance
  • Early adopters acceptance

• Research Methodology

• Empirical Results
  • Commercialization decisions influencing adoption network acceptance
    • Interfirm relationships
    • Timing
    • Targeting and positioning
  • Commercialization decisions influencing early adopters acceptance
    • Timing
    • Targeting and positioning
    • Product
    • Advertising and promotion

• Conclusions

• References

The following sections are included:

• Introduction
  • Easy to say, hard to put into practice!

• Understanding and Positioning the Launch of New Products and Services
  • New product/service launch context
  • What is a product launch: defining terms

• The Ingredients of a Launch Strategy
  • Strategic launch decisions
    • Firm strategy
    • Market strategy
    • Product strategy
    • Competitive strategy
  • Tactical launch decisions
    • Product decisions
    • Pricing decisions
    • Distribution decisions
    • Promotion decisions

• The Interrelationships of the Launch Decisions

• Conclusion

• References

The following sections are included:

• Introduction

• Branding and the Product Development Process

• The Network Process Perspective

• Branding

• The Empirical Study

• Case Analysis: Medico
  • Medico 1: non-woven fabric
    • Problematization
    • Devices of interessement
    • Enrollment
    • Spokespersons
  • Medico 2: foil
    • Problematization
    • Devices of interessement
    • Enrollment
    • Spokespersons
  • Effects on the identity prism of the Medico processes

• Case Analysis: Window
  • Window 1: gray frame
    • Problematization
    • Devices of interessement
    • Enrollment
    • Spokespersons
  • Window 2: diffuser
    • Problematization
    • Devices of interessement
    • Enrollment
    • Spokespersons
  • Effects on the identity prism of the Window processes

• Discussion

• Conclusion

• Acknowledgments

• References

The following sections are included:

• Introduction

• Innovation-Related Characteristics and Consumer-Related Characteristics

• Consumer Adoption Process of Innovations

• Product Newness and the "Curse of Innovation"

• Consumption Experience and Usage

• Conclusions

• References

The following sections are included:

• Introduction

• Standard Setting: A Literature Review
  • Stand-alone strategy
  • Collaboration strategy
  • SDO strategy

• The Empirical Study: de facto Standards in the Multimedia Industry

• Strategies for Standard Setting in the Multimedia Industry
  • Pros and cons of fundamental strategies for standard setting
    • Stand-alone strategy
    • Collaboration strategy
    • SDO strategy
  • Towards a paradigmatic process of de facto standard setting

• Conclusions

• References

The following sections are included:

• Introduction

• Innovation Models

• Health System Goals and Objectives

• How Regulation Influences the Diffusion of Innovations in Health Systems
  • Price regulation
    • Direct price controls
    • Profit controls
    • Reference pricing

• Cross-Country Price Differentials and Parallel Trade
  • Generic entry and price competition
  • Health technology assessment

• Changes in Health System Financing
  • Effect of health insurance
  • Cost sharing
  • Drug budgets and prescribing limits

• Organizational Changes
  • General practice fundholding in the UK
  • Managed care in the US

• Service Provision
  • Disease management
  • Formularies

• Discussions and Conclusions

• References

The following sections are included:

• Introduction

• Diffusion of Technological Change

• Diffusion Models
  • Models and applications
    • Gompertz model
    • Logistic model
    • Bass model
  • Comparison of dynamics
    • Gompertz model vs. logistic model
    • Logistic model vs. Bass model
    • Representative sample: China

• Drivers of Diffusion Rate
  • Deregulation/market competition
    • Representative sample: Taiwan
  • Handset prices
  • Prepaid access
  • Technological innovation
  • Economic conditions
  • Fixed-line telephony

• Implications
  • Diffusion model
  • Drivers of diffusion rate

• Conclusions

• References

The following sections are included:

• Introduction

• Different PV Deployment Strategies
  • Japan
  • USA
  • PV value chain issue

• The Systemic (Social) Nature of Technology
  • Social technology and physical technology
  • The nature of a physical technology

• A Technology Diffusion Framework to Understand the Differences in PV Deployment Models
  • Diffusion analysis of Japan's data
  • Diffusion analysis of US data
  • Analysis of the US pattern

• Discussion, Conclusion and Future Works
  • Discussion
  • Conclusions and future work

• References

The following sections are included:

• Introduction

• Technology Assessment
  • Multi-criteria technology assessment
  • Economic technology assessment
  • Technology assessment with modeling
  • Other emerging methods

• Technology Diffusion

• Determining Forecasting Methodology
  • Judgment-based methods
  • Analytical methods
  • Graphical methods
  • Modeling methods
  • Emerging technology indicators

• Case Study

• Conclusions

• References

The following sections are included:

• Introduction

• The Diffusion of a Single Innovation in a Single Market
  • The use of explanatory variables in the diffusion model
  • Estimation issues in single diffusion models
    • Estimation of the Bass model
    • Use of diffusion models with little or no data
  • Modeling constrained diffusion
  • Modeling diffusion and replacement
  • Modeling the diffusion of multiple subcategories
  • Model selection and forecasting
    • Studies of comparative forecasting accuracy
    • Use of prediction intervals
  • Applications

• Modeling of Diffusion Across Several Countries
  • Estimation and model choice in multinational diffusion models
  • Applications

• Modeling of Diffusion Across Several Generations of Technology
  • Use of explanatory variables in multi-generation models
  • Multi-technology models

• Conclusions and Likely Further Research

• References

• Appendix: An Annotated List of S-Shaped Diffusion Models
  • Models for Cumulative Adoption
    • Bass model
    • Cumulative log-normal model
    • Cumulative normal model
    • Gompertz model
    • Log-reciprocal model
    • Logistic model
    • Modified exponential model
    • Weibull model
  • Linearized Trend and Nonlinear Autoregressive Models
    • Harvey model
    • Floyd model
    • Sharif–Kabir model
    • KKKI model
    • SBB model

The following sections are included:

• Index