Narrow Results

The importance of quality for an organization has been highlighted by many researchers. The service quality of sports organizations is conceptualized by the dimensions of technical (outcome) and functional (process-related) qualities as a significant element of sport product. The purpose of this study is to investigate the level of service quality provided by Greek professional sports clubs, through the satisfaction of spectators, the perceived value and the ability to predict their intentions of behavior. The survey included 940 fans of Greek Super Leagues’ team ARIS THESSALONIKI FC. The results provided support of the service quality models used.

This paper used the Theory of Planned Behavior ((TPB) and Norm Activation Model (NAM) to construct a theoretical framework of low-carbon tourism behavior intention influencing factors. The results showed that attitude is the strongest influencing factor, tourists’ participation in low-carbon tourism attitude is affected by their emotions and ecological value related to humanistic harmony, and the new ecological paradigm and time-saving also have a significant impact on behavioral intention, but the effect of money-saving factors is not significant. The comprehensive model developed in this study can predict the intention of tourists’ low-carbon tourism behavior and help relevant departments put forward countermeasures and suggestions combined with the research conclusions.