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The Effect of Service Quality on Spectators’ Behavioral Intensions in Professional Football: The Role of Value and Satisfaction

Department of Organisation Management, Marketing and Tourism, International Hellenic University, Thessaloniki Campus, PO Box 141 GR, 17 Km Thessaloniki-Sindos, 57400 Thessaloniki, Greece

E-mail Address: nikospapadopoulos2010@gmail.com

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Kargidis Theodoros

Department of Organisation Management, Marketing and Tourism, International Hellenic University, Thessaloniki Campus, PO Box 141 GR, 17 Km Thessaloniki-Sindos, 57400 Thessaloniki, Greece

E-mail Address: kargidis@ihu.gr

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https://doi.org/10.1142/S0219877022410061Cited by:1 (Source: Crossref)

This article is part of the issue:

Special Issue on Innovation and Marketing: Contemporary Challenges
Guest Editors: Georgios Tsekouropoulos (International Hellenic University, Greece), Christos Sarmaniotis (International Hellenic University, Greece) and Evelyn Odonkor (The American University of Paris, France)

Abstract

The importance of quality for an organization has been highlighted by many researchers. The service quality of sports organizations is conceptualized by the dimensions of technical (outcome) and functional (process-related) qualities as a significant element of sport product. The purpose of this study is to investigate the level of service quality provided by Greek professional sports clubs, through the satisfaction of spectators, the perceived value and the ability to predict their intentions of behavior. The survey included 940 fans of Greek Super Leagues’ team ARIS THESSALONIKI FC. The results provided support of the service quality models used.

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