International Journal of Innovation and Technology Management

In contemporary Tourism industry, DMOs are necessary to adopt and offer innovative experience in order to attract contemporary tourists. Gamification, combined with Augmented Reality and all the relevant to this technology innovations are examined in this paper. Efforts should rely on the demands and needs of generation Z tourists as up and coming generation. However, there are specific implications such as the use of augmented reality smart glasses, incentives and personal data protection that occur. This paper contributes in understanding the new Generation called “Z”, under the light of tourism and the effective use of augmented reality for tourism purposes, combined in one travel-product experience.

Recent and forthcoming technological innovations highlight recycled paper products as a consumer market with promising potential. This study presents the examination of the recycled paper products purchasing behavior (RPPPB), as well as some of the factors that were assumed to affect these specific pro-environmental consumers’ choices. Instead of the impact of the customary positive environmental attitudes, this study focused on those negative attitudes, namely Environmental Unconcern, that might be found able to inhibit RPPB. In addition, an effort was made to examine the role of an objective environmental knowledge scale, namely the Eco-literacy scale. A survey among 224 consumers residing in the Municipality of Thessaloniki, Greece was conducted. Multiple regression indicated that just Environmental Knowledge and not the Eco-literacy scale is a predictor of RPPPB. Further, SEM analysis though verified the theoretical assumption that knowledge moderates the relationship between attitudes and behavior. It was concluded that the negative direct relationship between environmental unconcern and the recycled paper products’ purchasing behavior strengthens in the group of knowledgeable consumers. Implications are provided for all stakeholders that engage in the recycled paper products market.

As the recent COVID-19 pandemic crisis has shown, global supply chains and value adding networks are vulnerable to changes on the economic, business, technological, and social environment. Therefore, there is a need of facilitating and transforming supply chains in a more efficient, resilient, and sustainable way. The aim of this paper is to analyze the importance and the impact of digital technologies to the transformation of supply chain management, through an examination of potential use cases and implementation strategies and under a methodological framework related to the supply chain operations reference (SCOR) model, which is connected to the principles of lean thinking.

The continuous adoption of environmental sensitive strategies in the context of strategic marketing planning along with the wide diffusion of omnichannel business practices raised challenging research issues towards shedding more light on the mechanics through which such business attempts affect consumer behavior. In parallel, the growing academics’ and practitioners’ interest on measuring the overall customer experience across channels fuel the research need to investigate how customer experience is affected in the context of a continuously evolving business landscape. To this end, this study attempts to conceptualize the effects of green strategies on customer experience in the context of omnichannel retailing though the development of an interdisciplinary conceptual model positioned in the fields of Marketing and Electronic Commerce. For that purpose, the study thoroughly reviews the relevant literature and formulates direct research questions supported by theoretical insights and evolving business practices which are reflected on the interrelationships of the derived conceptual model. This paper provides direct implications for research, as well as some straightforward managerial implications.

Entrepreneurship is an essential component to national economies, and a formidable engine of economic growth. Recognizing that success in entrepreneurship depends to a large extent on national context and local conditions our aim is to develop a framework to analyze national ecosystems and benchmark them with other countries to gain insights into the success or failure of entrepreneurial policies. This study uses a metafrontier framework with consideration to gauge the entrepreneurial ecosystem productivity across countries that operate under different technologies. Based on the metafrontier Malmquist productivity index, this paper analyzes the national entrepreneurial productivity of 30 countries over the period 2016–2018. By classifying the sample countries according to their level of economic development, we obtain that the efficiency-driven countries are the technology leaders in entrepreneurship, and innovation-driven countries are the followers. During the study period, the efficiency-driven countries have exhibited productivity growth of 0.5% which is mainly attributed by technological progress. Whereas, the innovation-driven countries have deteriorated their productivity by 0.7% which caused by their technological regress. Meanwhile the innovation-driven countries cached-up the world best practice technology at a faster rate than the efficiency-driven countries which indicate there was some convergence between the two groups over time.

The importance of quality for an organization has been highlighted by many researchers. The service quality of sports organizations is conceptualized by the dimensions of technical (outcome) and functional (process-related) qualities as a significant element of sport product. The purpose of this study is to investigate the level of service quality provided by Greek professional sports clubs, through the satisfaction of spectators, the perceived value and the ability to predict their intentions of behavior. The survey included 940 fans of Greek Super Leagues’ team ARIS THESSALONIKI FC. The results provided support of the service quality models used.

The contribution of the paper is the building of a model to predict the proper employees’ allocation in the Greek public sector. To acknowledge the set and weights of criteria upon which our model feeds data, a validated questionnaire was developed and used to conduct a primary quantitative survey amongst HR departments and employees of state organizations in Greece. On the acquired findings, several experiments were administered using linear and machine learning tools, aiming to replace time consuming and subjective procedures, followed by many organizations. Concluding, data classification algorithms are proposed to predict the best matching of employees, giving as inputs personnel qualifications as well as job specifications, leading to a model based on J48, a decision tree algorithm.

The rapid increase in sport sponsorship expenditure has been accompanied by a significant growth of research studies evaluating sponsorship efficiency in various sport contexts. Nevertheless, the majority of research studies have concentrated on the comprehension of the variables driving to behaviors. A more precise evaluation of sport sponsorship efficiency is of necessity, taking into attitudinal as well as behavioral constructs. This study focused on the exploration of the attitudinal and behavioral constructs in the context of sport sponsorship. More precisely, the aim of this research is to offer some elucidations of the effect of fans’ involvement with sport, the degree of their attachment with their favorite team, their beliefs about sponsorship and the anticipated sincerity of the sponsors on the awareness of and attitude toward real sponsoring firms, as well as its subsequent influence on future purchase intentions concerning sponsoring firms’ merchandise. Data from 2,752 fans were successfully gathered and analyzed utilizing structural equation modeling analysis. The results of a structural equation model provide an exceptional conceptual framework that underlines the significance of comprehending the role of important factors in sponsorship efficiency. The findings highlight the influential role of the examined factors in guiding sport clubs’ supporters to form favorable attitudes and purchase sponsors’ goods and services — an outcome of considerable significance for both the practitioners and academics in the field. Various implications for future research studies as well as strategies to boost the advantages for both the sport clubs and sponsoring firms can be drawn from the suggested model.

The technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) originating from the theory of diffusion of Innovation seek to understand the use and adoption of technological products, however none of them is focused on understanding behavioral aspects and personal traits of the consumer innovativeness. Research studies that investigate the effect of domain-specific innovativeness (DSI) and innate innovativeness (II) on the perception of usability from innovative behavior (IB) with services such as intelligent personal assistants (IPA) that is get activated based on voice commands are scarce. Also, the extent to which DSI and II have affected consumer’s perception of usability services across different genders has been largely unexplored. Against this backdrop, this study investigated the effect of DSI and II on consumer perception of usability services and how such perceptions differ across consumers genders. The data for the study were gathered via a survey conducted among 101 users of IPA across smartphones from Brazil. It is concluded that there is moderation of DSI in relation to perceived usability and this moderation is significant in males. When II is low there is moderation in perceived usability, however, DSI and II together do not moderate the perceived usability.