Narrow Results

Based on the Value–Belief–Norm Theory (VBNT), an exploratory study is conducted that proposes a research model to describe the social community value creation. The proposed model is examined via empirical survey. The mediation effect of community beliefs is also explored. The model considers extrinsic perceived value (EPV), intrinsic perceived value (IPV), and biospheric perceived value (BPV) as the main determinants of value creation behaviour for online communities. Results from the analysis of 335 valid community users are obtained. The intrinsic perceived value is significantly associated with the value creation attitude (VCA) towards intention, implying that community users, thus far, likely appreciate such intrinsic effect of community as participation and sentiment values. The beliefs partially mediate the effect of IPV on value creation behaviour. Active behaviour in public issues and private behaviour in the community are because of the perceived participation value, whereas non-active behaviour in public issues is due to the perceived network value in online community. Trust and norm alternate no effect of IPV on value creation attitude towards active and non-active behaviours in public issues and private behaviour in the community. This draws attention to the idea that beliefs probably have interplay effect on the value creation behaviour. This study serves as a theoretical and practical groundwork for researches on value development of virtual society with a focus on the effects of EPV, IPV, and BPV. Discussions and implications are also addressed.

As the number of mobile phone users has increased steadily in recent years, mobile phone manufacturers continuously compete to be the first to introduce innovative products to the market in the hope of gaining a larger market share. Currently, the innovation product has become the target of competition in the mobile phone industry. Thus, this study uses 3G mobile phone as an example, through literature review and empirical research to examine whether perceived innovation and brand awareness have a significant impact on the perceived quality, perceived value, and purchase intention toward innovation products. An analysis of 595 effective questionnaires produced five main findings: (i) consumer-perceived innovation has significant and positive impact on the perceived quality and purchase intention; (ii) brand awareness has significant and positive impact on the consumer-perceived quality; (iii) perceived quality has significant and positive impact on perceived value; (iv) consumer-perceived value has significant and positive impact on purchase intention; however, (v) consumer-perceived quality has significant and negative impact on purchase intention. Moreover, this study evidences that consumer-perceived innovation has higher effect on purchase intention than brand awareness. These results can provide useful information to mobile phone industry to carry out innovation planning and marketing strategy.

The study examines the factors impacting the willingness of non-users to use ride-sharing applications from the lens of perceived value and perceived risk. Both perceived value and risk have been proposed and conceptualized as second-order constructs containing their first-order value and risk dimensions. An online questionnaire survey was used to collect the data from 388 respondents in Bangladesh using the convenience sampling method. PLS-SEM was performed, and results revealed that perceived value positively affected non-users’ intention to engage in ride-sharing. Contrarily, consumers’ risk perception was negatively associated with their willingness to adopt ride-sharing applications. Additionally, the impact of consumers’ value perception on consumers’ intention to adopt ride-sharing services was positively moderated by perceived risk. This study leads to a comprehensive understanding of the factors related to perceived value and perceived risk dimensions and provides novel insights to entrepreneurial firms, market specialists and policymakers to reposition the service in the market and foster innovation to make the platforms more readily accessible and reliable through policy reformations. The study adds to the body of literature and enhances theoretical depth by highlighting the multi-dimensional nature of perceived value and risk from the human-centered design thinking approach, which aims to assist two-sided platforms like ride-sharing to understand the factors that influence non-users willingness to engage in ride-sharing services.

The importance of quality for an organization has been highlighted by many researchers. The service quality of sports organizations is conceptualized by the dimensions of technical (outcome) and functional (process-related) qualities as a significant element of sport product. The purpose of this study is to investigate the level of service quality provided by Greek professional sports clubs, through the satisfaction of spectators, the perceived value and the ability to predict their intentions of behavior. The survey included 940 fans of Greek Super Leagues’ team ARIS THESSALONIKI FC. The results provided support of the service quality models used.

This study used TAM to achieve the objective of examining the impact of perceived ease of use (PEOU), perceived usefulness (PU), interactivity, perceived value (PV), and critical mass on business performance (BP) mediating buy social media marketing (SMM) adoption. An online survey was distributed to 174 participants in Jordanian homemade food start-ups. AMOS was used to evaluate a sample of 152 valid surveys. This study had seven hypotheses, all of which were supported. The results highlight that PEOU, PU, interactivity, PV, and critical mass have a significant positive impact on SMM adoption. Furthermore, this study found that SMM adoption has a significant impact on business performance. In addition, this study contributes to the existing knowledge related to SMM adoption and is valuable to enterprises.

The purpose of this paper is to explore the relationship among user experience, perceived value and purchase intention, which have recently been widely concerned in the field of fashion e-commerce, especially sportswear. Taking sportswear as the object, 265 valid samples were obtained through survey, and then hypothesis models were validated. In study 2, 20 participants were recruited to participate in the between-subject eye-tracking experiment. The results of study show that sensory experience, thinking experience and affective experience have positive effects on perceived value and purchase intention, and perceived value plays a mediating role. The findings illustrate that sportswear companies can pay attention to some key operational points, including focus on products, import the real scene, rationally organize the details of the text and so on.

The main purpose of this study is to develop and improve a framework utilising network externality and monetary factors in order to provide a theoretical framework for the motivation behind customers’ acceptance of self-driving cars from companies that would service self-driving cars. The survey was conducted after a concept of level 5 of self-driving cars by NHTSA (2016) was explained to respondents. This study examined the impact of network externalities and monetary issues on perceived benefit and sacrifice, including perceived value, trust and intention to use. The results indicated that indirect network externalities have a stronger effect than direct network externalities on the perceived benefit and intention to use. This study also revealed that concerns for safety and privacy were the main barriers to intention to use. Furthermore, the trust and value are considered important factors by consumers who choose self-driving cars; thus, self-driving car makers should consider how to increase these points. This study may offer a comprehensive model for the acceptance of self-driving cars and is expected to help expand and advance the Value-based Adoption Model. This study also provides practical implications for marketing related to customers’ technology acceptance.

Looking for excellence in library services and fostering closer and better relationships between academic scholars and library staff is a major ongoing trend. According to that, the library of the Catholic University in Milan is promoting a pilot project – codename Nexus – aimed to:

• designing, implementing and delivering a "one stop information shop" for internal researchers, bundling together homogeneous resources and tools,

• carefully selecting and optimizing available services, with a clear understanding of users' behaviour and with a project perspective (e.g: helping scholars in producing high quality educational material).

In order to do so, we are in the process of developing suitable qualitative methods, enabling us to assess the perceived value of library services, through a close relationship with a selected panel of scholars, giving a structured feedback about:

• "dos and don'ts" when introducing new services in an academic library context

• scope and scale economies gained in releasing a defined range of "research deliverables" (e.g.: educational materials, bibliographies, papers)

• cost/benefit analysis of new services, in terms of effective usage.

Expected major benefits for the library will include:

• deeper understanding of effective users' needs and qualitative evidences about perceived value of new services (including spending rationalisation)

• improved partnership between administrative staff and the internal research community, leading to a better academic climate

• increased support to library innovation initiatives, including necessary resources (mostly in the human resources and technology areas).