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This article deals with the Medical tourism growth in Thailand.

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Mining medical tourists’ preferences and detecting their satisfaction level through Electronic Word of Mouth (eWOM) in medical tourism websites is an important task. Machine learning techniques have been very successful in developing recommendation agents through the analysis of eWOM in the e-commerce context. However, such methods are fairly unexplored in the medical tourism context through the analysis of user-generated content. This research is the first attempt to analyze eWOM in medical tourism websites for tourists’ preferences mining using machine learning techniques. The results of the eWOM analysis revealed that the learning techniques are able to effectively analyze online reviews and accurately predict their preferences for their decision-making process in medical tourism. Compared to the methods which rely solely on the supervised learning techniques, the method evaluation results demonstrated that the use of fuzzy clustering and text mining approaches can be an important stage of eWOM analysis in the prediction of medical tourists’ preferences.

Information Technology Outsourcing (ITO), Business Process Outsourcing (BPO), and Knowledge Process Outsourcing (KPO) have become accepted practices and strategic choices for many firms among developed and newly industrialized nations. Why? Comparative advantage of countries and companies is the basic driving force for global sourcing. Labor arbitrage is only one of the several benefits offered by global sourcing. Global sourcing does have inherent risks — loss of control being one of the primary risks. What? The global market for ITO took off in the late 1980s. Since the beginning of the new millennium, global market for BPO has also been growing steadily. Even KPO market has taken off in the last five years. Over the years, the functions being outsourced have increased in scope and scale and have climbed the value chain ladder. ITO functions include information system (IS) analysis, IS design, IS development, IS implementation, IS maintenance, and sometimes the management of entire data centers. BPO functions include call centers, accounting, payroll, employee benefits, tax preparation, radiology analysis, films and cartoons production, healthcare including medical tourism and surrogate motherhood. KPO functions include research about company’s industry, business, and market. KPO requires significant amount of domain knowledge about a client company and analytical skills. Where? Outsourcing locations can be onshore, nearshore, offshore, farshore, multi-shore. Each one offers certain advantages and disadvantages. Choosing right shore or right shores requires thorough analysis of all factors in each context. Crowd sourcing is increasingly becoming popular. Cloud sourcing is steadily replacing traditional sourcing. How? Several arrangements are possible for global sourcing. These include insourcing through subsidiaries in host countries, joint ventures, or outsourcing to third parties.

The past 10 to 15 years has seen a substantial rise in the number (or at least the perception) of patients traveling for medical treatment, often to exotic or long-haul destinations; it is this latter element that has lent popular press especially to use the somewhat pejorative term medical tourism. A rapid increase in research focused on the issue over the past five years suggest a more complex and nuanced medical tourism market, including specific regional patterns and a rise in South-to-South medical tourism, than previously assumed. Despite the rise in medical tourism and concomitant interest in the issue, there are no formal mechanism for monitoring the volume and flows of medical tourists. At the same time, no international regulation or standards exist safeguarding patients who travel. As a result, data on economic and health systems impact has been limited to date. Equally, understanding of industry structure, patient motivation and experiences is partial. This chapter explores the available empirical evidence on medical tourism, depicts its rise and considers data from recent research by the authors, on Thailand and on the United Kingdom, to investigate the shape and impact of medical tourism today.

This chapter deals with the emergence of the market for medical tourism in developing countries. In this case, patients travel from highincome countries to get treatment. The factors that have led to a growth in demand for this industry are discussed. In addition, evidence is provided that this industry is growing. The costs and benefits are outlined of this industry to the medical tourist as well as to citizens in the destination country. This chapter finishes by exploring potential incentives and government regulations that could ensure that the costs and concerns associated with the industry are reduced.