The classic economic view of internationalisation was based on the theory of competitive advantage, and over the years, internationalisation was seen in various lights, as an expansion option. Until recently, those who wished to avoid uncertainties and the inherent unknowns when competing in foreign markets, could simply keep their firm small and local, thus refraining from expanding internationally. With the reduction of trade barriers, however, many local small enterprises face major international competitors encroaching into formerly protected domestic markets. Foreign competition is now competing at home. Today, competitiveness in the global marketplace is no longer an option; it has become a necessity as the recent acceleration of the trend towards globalisation offers unprecedented challenges as well as opportunities.
This book series will bring together textbooks and reference books (monographs, edited collections and handbooks) useful to help postgraduates—including PhD and other doctoral students—and researchers in the age of globalisation.
Relevant topics include, but are not limited to: research methods, culture, entrepreneurship, globalisation, immigration, migrants, public policy, self-employment, sustainability, technological advances, emerging markets, demographic shifts and innovation.