System Upgrade on Tue, May 28th, 2024 at 2am (EDT)
Existing users will be able to log into the site and access content. However, E-commerce and registration of new users may not be available for up to 12 hours.For online purchase, please visit us again. Contact us at customercare@wspc.com for any enquiries.
"The book is very simplistically written and, I consider that undergraduate students would find maximum chapters easy to comprehend and apply. I strongly recommend Qualitative Methodologies and Data Collection Methods: Toward Increased Rigour in Management Research for general and qualitative methodology courses and for practitioners and researchers searching for direction in planning or gaining a superior comprehension of qualitative research. It is an excellent book that gives brief and accommodating portrayals of major ascribes of qualitative research and priceless examples for planning and conducting research studies and various data collection methods in qualitative exploration."
Technological Forecasting & Social Change
Globalisation opens new frontiers of research that require advanced research methods. While quantitative methods are ideal in some situations, qualitative methods are more appropriate for responding to "how" questions in new contexts. They aim to understand and provide a holistic picture via interaction — a unique advantage over quantitative methods. This textbook for graduate students introduces qualitative research and covers major qualitative methodologies and data collection methods.
The choice of methodologies in this book is based on their actual applicability in management research. This approach provides a hands-on emphasis while maintaining both scientific rigour and rooting, and a high practicality level with respect to problem analysis, the collection of data, and the way this data should be analysed.
Students and researchers will benefit from features including explanations of the advantages and disadvantages of methodological choices, and elaborated examples of good articles. The reader will acquire an overview of current methodologies, which will facilitate the choice process with respect to research approaches, and is also encouraged to bring personal research skills to a higher level.
Sample Chapter(s)
Foreword
Chapter 1: Introduction
- Introduction
- Case Study Methodology
- Critical Incident Methodology
- Ethnographic Methodology
- Field Stimulation
- Grounded Theory Approach
- Content Analysis Methodology
- Semiotic Methodologies
- Narrative Inquiry Methodology
- Data Collection Methods
- The Delphi Method
- Document Analysis
- Focus Groups
- Interviews
- Elicitation Techniques in Qualitative Research
- Observation and Participant Observation
- Conclusion
Readership: Graduate and research-level students of management, business and research methods.
