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Solar power has become big business, with 131 billion invested in 2018, up from just 11.2 billion in 2004 but down from 171 billion in 2017 as unit costs fell. New installed capacity grew from 1.1GW in 2004 to about 107GW in 2018, a steady rise as solar begins to compete with fossil fuels on cost and to be built in nearly every country.
This is a book for the solar workers of the future, a business book for those without a business or economics background and those simply curious about major shifts happening in the world energy economy. Key financial, economic and technical concepts are interspersed with the history of the first decade of cheap solar power, and the author's experience of being part of a successful startup in the clean energy sector.
2005–2008: The First Big Solar, Supply Constraints
The Magic of the Experience Curve
September 29, 2008: When the Solar Boom Went Bust
Forecasting Methods: Difficulties and Discontinuities
How Markets Set Power Prices
Networking and Other Stuff Not Taught at State Schools
Solar After the 2008 Crash: Finding a New Normal
Solar Failures 2009–2013: Case Studies
Project Finance and Calculating the Cost of Energy
2014 and 2015: Solar Auctions, Auto-Consumption and Sun Taxes
2016–2018: Solar Is Cheap, But What Does It Mean?
Technology Focus: Solar Thermal Electricity Generation
Technology Focus: Photovoltaics
Operating Solar Plants, and How Big Data Can Help
Trade Wars
Will Offgrid Solar Leapfrog in the Developing World?
Can Solar Save the World?
The Challenges of Intermittency, and Possible Solutions
What Next for Solar?
Readership: A business book written for people with an interest in energy, who do not necessarily have a finance or economics background; energy professionals, people considering a career in energy and those who simply want to be informed about major shifts happening in the world economy; general public.
"This is an essential book for anyone aiming to start a career in solar power or just seeking a deeper understanding. It's also an entertaining read, salted with personal anecdotes and, in places, wry humour. Jenny Chase gives a lively account of how she rose through a precarious startup to become the head of solar analysis at Bloomberg. There is helpful career advice. At its core the book contains detailed analysis of the history, technology, economics, finance, and business practices of the photovoltaics industry and her views on its prospects. The style is relaxed and discursive, and the reader feels privileged to be enjoying a coffee and a friendly chat with someone who is uniquely well informed about this industry so vital for our future."
Neil Hirst Imperial College London
"This book is good for getting — and keeping — a job as a solar analyst."
Francesco d'Avack Solar Analyst IHS Markits
"A must-read for anyone interested in renewable energy and the energy transition."Read Full Review
Jason Deign Jason Deign Associates S.L.
Jenny Chase is the head of BloombergNEF's solar analysis team, which she founded in 2006 after joining startup New Energy Finance as an intern.
The team provides market research for financial and corporate clients on solar demand, supply, price, technology and investment.
Jenny holds a BA in Physical Sciences and an MSci in Physics from the University of Cambridge, England, and breeds award-winning West of England geese. She is on Twitter as @solar_chase.